How To Customize and sell a PLR Product ??/ Well – Selling PLR content is one of the easiest and most effective ways to start making money online.
However, it is also true to say that there is no such thing as a completely âperfectâ business model. The biggest limitation here is that you will be going up against a lot of competition. You are not only competing with other sellers in the same niche, you are competing with other sellers that have the exact same product as you do!
This can also create problems if someone buys your product and then realizes that they have already bought it elsewhere.
Likewise, you will want to do a little work, just to make your product look like something you would sell. You want to put your brand on it and your name so that your audience feels that you created it. This is important because it means that your product will not only make you money but also further build the brand loyalty that you need to start making big sales through return customers.
With so many people buying the same PLR products, how do you separate yourself and make sure it doesnât seem like youâre selling the same thing?
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Avoiding Direct Competition
One thing to keep in mind here, is that you can actually sell your product relatively easily without worrying about others finding it. Itâs normal to worry that someone is going to stumble upon your product under a different name and youâll be rumbled, but the reality is that the Internet is a very big place. That is to say, most people will never even come into contact with the other sellers.
This is especially true if you are selling to your own established audience.
But one way you can make extra sure of this is to find a different way to position your book and a way to make it appeal to a slightly different audience.
Surprisingly, changing the title of a book can make a huge difference to the way that the content within is interpreted while still keeping it relevant.
For example, letâs say you have a book titled âKitsch Wedding â How to Have the Cutesy, Retro-Themed Wedding of Your Dreamsâ. This will appeal to a slightly different audience than âTrendy Wedding â How to Throw a Modern, Trendy Wedding in Keeping with Todayâs Styleâ.
The thing is, todayâs style is quite kitsch, but what youâve done here is to make the book sound like two different things while still keeping the content that follows relevant.
Likewise, you could turn âEating Right: The Easy Diet That Anyone Can Stick Toâ, into âDiet Explained for Student Dietitiansâ. The target audience here is completely different for the two books but the topic is the same.
If youâre willing to go a little further and actually edit the content that youâre selling, then you can be more âon the noseâ. You could turn âDiet Advice for Studentsâ into âDiet Advice for Young Athletesâ. Youâll need to change some of the wording but that is all â and you completely eliminate the likelihood of people stumbling upon the same content.
BUT, in order to do this, you must read the content! Hopefully youâre a fast readerâŠ
More Ways to Customize an eBook
Other things you can do to make the ebook uniquely your own includeâŠ
o Give the product a new title/name
o Redesign the cover
o Reword the content with your voice/writing style
o Read out the content and record it to sell as an audio book, for a YouTube series or for a podcast!
o Add extra content making it more meaty or strip down content to make it to-the-point
o Dissect/extract some content to use as blog posts or for your email autoresponder series
o Add extra content from other sources and/or write a foreword
o Purchase multiple different eBooks and then combine them into one âuberâ eBook
o Purchase multiple different eBooks and mix and match the chapters (this is something to consider when choosing which eBook to buy â a smartly designed PLR product might well use a more modular construction to allow for this sort of thing)
Here are some Tips on How To Re-Purpose PLR Content…
1. Record an MP3 of the content. Sell the audio as a separate or accompanying piece. Or make the audio available on iTunes or similar downloadable forum. Not everyone likes to receive their information the same way. We all process material differently. Some like to read or have something they can print out to write notes or comments to themselves. Others would rather listen to the material.
They like it to be something they can listen to as they go about their day. Having your format in both forms, gives your audience the
chance to choose. It allows them to multi-task more effectively. By selling them in both formats youâll attract a wider variety of people. If you offer them together, many people will feel like itâs a bonus to have the audio.
Theyâll appreciate this and be more apt to purchase something where theyâre getting more for their money. Todayâs economy is all about value. Offer them a good value and theyâll get their information from you.
2. Create a video. Create a slideshow with graphics and post a video of the information. Now youâre really increasing your marketing ability. You donât just have a written or audio format, but you actually have something they can view. Seeing who you are can help build rapport with your audience faster than just about any other way. Short videos taken from your blog posts, articles, or eBooks is a great way to make that rapport happen. The videos should only be about three minutes each, so you can see a good eBook can do a lot of videos. It allows you to post on sites like YouTube, your blog, or on your social media pages to draw in those who will find themselves feeling they are part of your organization. Itâs the perfect personal touch that customers enjoy and return to time and time again.
3. Create an eBook or accompanying workbook. For audio or video PLR products, have it transcribed and create an eBook. Or for eBook products, create a workbook to help readers utilize and understand the material. Many people need that âhandâs-onâ approach to learning information. Having workbooks is a great way to give it to them. It allows them to really think through and then act out what is you are trying to get across.
Offering a workbook in conjunction with the eBook, audio, or video content will cause your audience to feel they are getting a greater value for their money. If you want the information and more than one person can give it to you, who would you buy it from? Most people will choose the one who they feel is giving them the best deal. If I know that a workbook will enhance my conception of the tasks I need to learn from the workbook, Iâll definitely opt for the workbook. Most people are the same way.
4. Write a how-to guide. This is especially useful when re-selling PLR software. Provide a how-to guide or a video demonstrating simple tricks to use the programs or how to install the website templates. Actually showing people how to do something can be extremely valuable for some people. Actually walking them through with a how-to guide in some or all formats gives them a greater grasp of what it is theyâre trying to learn from you. Content that gives people a clear picture of what it is they want to know will cause them to continue to want their information from you in the future, so it builds future business.
If youâre unsure what it is you want to tell people how to do, simply do a bit of research. Google will let you know what keywords are
currently being searched for as well as the most sought out topics. Find those where there isnât any information overload, and start there.
5. Use as material for a weekly podcast. Discuss the material and add to it by providing current event examples or personal experiences to create a connection with your audience. Podcasts are a great teaching experience for you and a great learning experience for your audience. You can take the PLR material and create segments youâre excited about to share. It can even increase your audience if you add levels for your podcasts.
If technology is your thing, for example, creating a version of your podcast that can reach a beginner or someone who is âtechnologically challenged,â for those who have a fairly good grasp and are seeking a greater knowledge, or for those who are advanced where you can share information among the viewers can give you an extremely wide viewing audience. Does it take a little work to get started? Yes, but once you create your podcast, you can use it reach out and touch many others. The more you reach, the more visits youâll have to your site.
6. Add content to your own report or eBook to add additional references or material. While your original eBook or product is likely great, by adding additional sources to it, you increase the value to your customers as well as your credibility. You can likely find many valuable resources that you may have never thought of. Adding those to your already good content can make it awesome content. Content truly is âthe kingâ for any website or blog. The more valuable the content, the more likely others are to âlikeâ or âshareâ on social media sites. Each of these helps build your search engine optimization. Take your good, add some better, and you can have content that is the BEST. This is content your customers will appreciate and definitely want more of.
7. Start an informational YouTube Channel. On a weekly or bi-weekly basis use portions of the content to create simple YouTube videos of you discussing the material. YouTube grows larger and larger each day. The ability to grow an audience of viewers is also growing by leaps and bounds. Use the PLR information, and then WOW them with a great intro to catch their attention and make them want to watch it.
Remember that on a video, you only have about three seconds to grab your audience before they click off. Once youâve hooked them, give them the valuable content and theyâll want to return for your next program. Theyâll probably even subscribe if given the option.
The only thing thatâs probably keeping you from having success on YouTube is youâre not on it. Get that quality PLR information on a channel and see how fast you can watch the traffic increase.
8. Translate the content into other languages. This is a big way to gain access to other markets. Also keep an eye out for good PLR products that may be only available in other languages and then
have it translated into English before another online entrepreneur gets access. The world of online businesses is truly a âworld-wideâ market. Internationally translated material gives you a good piece of that market.
You may have great material in English. If someone is Japanese, however, and they donât speak English, then your English material will have far less value to them. Not everyone is willing to struggle through when they only know a little of the language. Theyâll just look for something similar to your content in a language they understand. Itâs a lose/lose situation. They miss out on the better quality information, and you miss out on the sale. By translating, you can offer your information to the world in a way they can all comprehend that can be extremely profitable for you.
1. Build an eCourse about the material. Sell the eCourse as a complete package. When youâre looking for training, an eCourse can be a very valuable package of information. Not only that, it can give the person who completes the eCourse a great sense of pride for learning a new skill or increasing their ability in an area. You can create âhow-toâ material which is great. Taking it a step further and creating an eCourse, however, can open doors for those who complete it.
Depending on what your niche is, your eCourse could be the difference in deciding which of two job seekers actually gets the job. Offer the right training to the right people, and it can open doors for you to not only build your own business, but open new horizons for future eCourses. For your first one, just find something in your niche that you are passionate about and comfortable with. Get the right PLR material for it and share it as an awesome training course that will attract more course enrollees than you thought possible.
2. Use the materials as resources or guideline to create a coaching program or Mastermind group. Coaching and/or mentoring programs are big in many niches. Your quality PLR content can help you create that as either your main goal or an extended service. If you establish yourself as an expert with good quality PLR material, people will be interested in how you can help them. Theyâll read it, and theyâll believe it. Coaching/mentoring can be a very profitable business in itself, and having the information to share ready and available is an excellent start.
3. Create weekly webinars. Additional value can be added by contact experts in the field and use the PLR information to help steer each webinar or interview through your questions. Webinars are a great way to become more one-on-one with your viewers. Interacting through discussions in the group sessions can help build rapport with you and your target audience. In turn, this can be beneficial both to you and your business reputability, but also in helping your clients achieve their goals as well.
4. Use the information to responds as an expert on discussion forums or places like Quora. Be sure when you respond that you link back to your website. Forums are a great way to get yourself known, build rapport with others in the forum, and send traffic to your site. By establishing yourself as an expert, if they like what you say on the forum, you can lead them to your site for more information.
Participating in forums by answering questions will also give you greater search engine optimization. It will mean more hits for your site when someone searches through sites like Google. The more traffic you build to your site, the greater your search engine optimization grows.
When people search for your topic content, it will be YOU they find on the page. Donât be shy about it, and donât try to âsellâ yourself. A forum discussion should be just thatâa discussion. You donât want to make it into an advertising campaign, just an outreach to bring people to you for more answers.
If you want to stand out in your market and get those sign ups and sales, while encouraging people to share your information with their friends, family, and social circles, you need to make them an offer they canât refuse. Thankfully, this is easy to do. You just need to come up with something that people in your market are eager to get their hands on, and give it to them!
So, think:
What are people currently paying for in your niche?
What are people asking about?
What kind of content does your market want?
Find out and then offer them something similar for free.
Itâs that easy. If people in your market are actively paying for the same type of product that you are offering for free, theyâd be insane not to take you up on your offer. And better yet, theyâre going to want to share that offer with other people they know within the market because it makes them look good!
What kind of things could you offer?
A coupon that dramatically reduces the price on a high-ticket item. You need to make sure that youâre offering a massive discount that stop people in their tracks. If you regularly price a product at $97, consider setting up a coupon that gives it to them for $5.
Low cost, front end products are a great way to get massive amounts of people into your sales funnel where youâre able to sell them on higher-priced products as they move through the sales process.
Plus, itâs a great way to get peopleâs attention. Everyone loves a great bargain. Just look at sites like GrouponÂź Official Site | Online Shopping Deals and Coupons | Save Up to 70% off and youâll see how successful coupon and discount sharing networks are.
A contest targeted to your market Build excitement easily while encouraging people to spread the word by running a short-term contest. You can use software to randomly choose a winner and if you make your gift reward a digital product or e-gift certificate, you wonât have to worry about shipping anything out.
A viral Giveaway Make everyone a winner! Giveaways are a popular way of generating traffic, reaching new customers and spreading the word about your business. In fact, giveaways are a common marketing tool used in just about every industry online!
Think about it: Authors give books away using sites like Instafreebie, and Internet Marketerâs run giveaways for digital products all the time. And now itâs your turn to take advantage of this powerful tactic to maximize exposure.
In List Building, The first thing you absolutely must do if you want to generate leads is to sign up for a service that will allow you to build a database of leads through a web form.
Most people simply use an autoresponder service such as MailChimp, MailerLite, aWeber, or GetResponse, but there are also services that will let you collect, store, manage, and search many different types of information if you need more details from your leads.
If all you need to collect is name and email, which is fine for most online marketing purposes, you can just use a simple autoresponder system.
Here is a list of some of the most popular autoresponder services. Each of these services is widely respected and most have similar features and pricing.
If youâre just getting started, MailChimp and MailerLite have free versions you can use for a while.
The Offer
Once you have chosen your system and set up your initial campaign, itâs time to think about creating your offer, which many people refer to as your âlead magnetâ. Itâs kind of like fishing, where your leads are the fish, and your lead magnet is the bait that lures them in.
Remember, this offer should appeal directly to your chosen demographic. You canât expect to catch a catfish with a flashy lure meant for bass. While itâs possible, itâs not likely, and youâd stand a much better chance of catching a catfish with something that is known to appeal to themâsuch as chicken livers, or earthworms, or stink bait.
Try to think about what might appeal to your target audience. What would they be interested in learning that they donât already know? What would they be interested in getting a discount on?
Most people create a special report as their lead magnet. Itâs usually 10-20 pages, but may be up to 50 or so, depending on how much you want to say. Longer reports are more appropriate when you have a complex subject and arenât selling information on the topic.
For example, if youâre in real estate and selling houses, you can give away a 50-page guide on how to find the perfect house, including information about stuff like zoning regulations, homeownersâ associations, utilities, road frontage, home inspections, etc.
But if youâre selling a course on SEO, a shorter report, say 20 pages, on a small segment of the topic would be much more appropriate, because you donât want to give away all your information for free.
You can always outsource the creation of your lead magnet, or purchase a high-quality PLR product that you can use. This will save you a lot of time.
You might also consider just offering a hefty discount coupon to leads, especially if you have a product that is in demand in your niche. This is especially useful if you have a recurring business model or a sales funnel with upsells that will allow you to use the initial sale as a loss leader and make more money on the back end later.
Once you have your lead magnet ready, be sure to add a link to it to your autoresponder service as a follow-up after people opt-in. You donât want to have to send all those freebies out manually!
Check your autoresponderâs help files to find out how to set up a follow-up email that contains a link to your lead magnet. The process will be slightly different for each service, but itâs not difficult. Itâs about as easy as sending an email.
Then itâs time to create the squeeze page to promote it!
The Squeeze Page
Your squeeze page is your lead generation page. This is a web page created specifically to collect information from people and once they do, your autoresponder will direct them to the page where they can download their freebie.
This page should be relatively short. Itâs not like a long sales letter. People donât need that much convincing when something is free, but they do need some. After all, they donât want to give up their personal contact details unless they really think your lead magnet will benefit them.
For this reason, squeeze pages should have just enough information to entice the reader into taking action. If itâs too long, people will get bored and leave before they opt in!
Generally speaking, a squeeze page should consist of:
Headline â This needs to immediately capture their attention and persuade them to continue reading.
Sub-headline â This provides a little more information and works as your headlineâs supporting agent.
Bullet points â Quick, digestible highlights about how your prospect benefits by subscribing to your newsletter, or entering your funnel.
A call-to-action â A direct prompt that instructs your prospect how to complete the process of signing up for your free offer.
Your lead generation form – usually generated by your autoresponder service or lead generation service with various form fields and a button to submit the information.
Quick Tip: ELIMINATE YOUR WORKLOAD You can sign up to a service that provides monthly lead generation packages that include squeeze pages, high quality content that you can send out to your list, and everything else you need to start collecting leads and building your backend system.
Information to Collect
Most people collect only the name and email address of their leads, but you might need more information than that, depending on your niche market, and whether you wish to further segment your lists and identify potential customers through demographic based data.
The name and address of potential customers is probably enough information for general marketing purposes, but what if youâre selling a higher-end product or service like real estate or legal services, or something that requires one-on-one contact like coaching, youâll want to begin collecting as much information as possible to help you better connect with potential customers.
In cases like this, itâs probably a better idea to ask for name, address, telephone number, and email. You might even need additional information, such as date of birth (if youâre selling something for adults only, for example) or even more detailed information, such as the breed of dog they own, or their income. You donât want to ask for too much informationâwhich will just cause people to get frustrated and leave without filling out your formâbut you want to get just enough information to make sure theyâre qualified.
In other words, what information do you really need to know upfront, and what can you gather later in the selling process?
Once your squeeze page is set up, and youâve added the lead magnet to your autoresponder service, itâs time to start sending traffic to your squeeze page!
Traffic
The three previous steps were pretty easy. Even if you create your own lead magnet from scratch, and you need time to learn how to use your autoresponder or CRM, you can complete the other three steps in a few days at most.
You might think traffic is the hardest part, but itâs actually a lot simpler than you think to get traffic! Weâre going to take a look at a few of the best strategies for getting traffic, both free and paid.
Free Traffic
As far as free traffic goes, thereâs only one method thatâs quick enough to generate traffic starting today, doesnât have a hefty learning curve, and provides quality traffic that can convert: social media.
Keep in mind that certain markets are more inclined to use certain social networks than others, so itâs important to locate your market and be certain youâre focusing most of your time and energy on those locations. While you can still use other social networks, most of your effort should be focused on those sites that have a higher concentration of your target demographic.
Weâre going to look at a few of the most popular social networks, and how you can locate your target demographic on each one in order to find out which one(s) you should concentrate on.
Facebook
Locating your target demographic on Facebook is relatively simple. Begin by searching for a topic related to your niche and find pages and groups that fit your niche.
For example, if you are offering a dog walking service, youâd want to search for things like groups for pet owners in your city or state. Find out how many people are in those groups, and how many groups there are. This will give you a rough idea of how many people you can reach on Facebook.
Join these groups and participate in them, making sure you follow their rules. If they donât allow promotions, youâll need to contact the group administrators and ask for permission to advertise your service. Otherwise, you should be able to pipe in if people happen to ask about dog walking services.
You can also start your own group, which is your best option. This will give you a source of traffic you can turn into leads anytime.
You should also start a Facebook page for your business, and you can even include a link to your squeeze page on your Facebook page.
Pinterest
Pinterest is like an online corkboard. You can have multiple âboardsâ, and then pin images with links, sort of like bookmarking a page.
You can find out how popular your niche is on Pinterest by performing a search, and then clicking âBoardsâ to find out how many people have boards related to your niche AND how many followers those boards have.
You can also search pins for the niche and see how many repins each one has. This will let you know how interested people are.
Pinterest has a huge amount of traffic, and itâs relatively easy to access just by following accounts that have some connection to your niche and pinning content related to your niche and using keywords in your board names and descriptions.
Youâll need to have some interesting content to pin, so itâs a good idea to have a blog or website that you use to post content related to your field. For example, you could have a dog care blog for your dog walking service and post useful information for pet owners.
One important thing to note is that Pinterest is heavily imaged-based, so youâll need good images to pin that relate to your article.
For example, if youâve posted an article called â5 Tips for Housebreaking Your Puppyâ, youâd want to include a photo of a dog being trained, or something related to housebreaking a puppy, and have the title of your article on the image.
If you take a look at Pinterest, youâll see that most images are taller than they are wide. Thatâs because they take up the most screen real estate since images are constrained by width, but have much more space to expand lengthwise. Thus, try to make sure your images follow the same format.
Instagram
Instagram is a great platform for visual content, and you can get a lot of traffic from it, especially if your business is related to fashion, beauty, art, lifestyle, food and cooking, crafts, or other topics that are popular.
You can get a good indication of whatâs popular on Instagram by opening the app and clicking the search icon, searching for a term related to your niche, and then clicking âTagsâ. This will show you how many posts are currently on the site using that phrase, as well as lots of related phrases.
For example, when I search for âdogsâ, I see millions of posts with such hashtags as #dogsofinstagram, #dogs, #dogstagram, and #dogsitting.
You can also click the âPeopleâ tab and click some of the top profiles to see how many followers they have. This is another good indicator of interest in your topic.
There are three important steps to getting traffic from Instagram:
1. Fill out your profile and include a link to your website or squeeze page there. Make sure to choose an interesting photo of either yourself or something related to your niche for your profile picture. And include that link because you canât include links in the descriptions of your individual posts! (Just tell people to check your profile for a link.)
2. Post often. Instagram posts scroll by and are gone quickly if someone is following a lot of profiles, so the best way to get seen is to post as often as possible. Donât spam! Just a few posts a day is fine, but spread them out every few hours. And donât forget to add at least 5 relevant hashtags to every post!
3. Follow people who are related to your niche. Many will follow you back, and others will find and follow you from those peopleâs profiles. Itâs a good idea to follow at least 20 new accounts each day, which you can find easily through the search function and referrals from other people. Stick mostly to following accounts related to your niche, because you want qualified leads, not just a high follower count!
Other Social Networks
There are other social networks that can be effective, too, depending on your market. I suggest giving each of these a try to see how they do for your particular market, but you might want to concentrate your efforts on the other sites weâve talked about earlier in this chapter.
Paid Traffic
I donât recommend using paid ads until youâve thrown a good amount of free traffic at your squeeze page for a while and tested conversion rates. If you arenât getting many leads, you may want to make some tweaks to your squeeze page and/or lead magnet to increase those conversions.
Once youâre happy with how your page is converting, you can start sending some paid traffic to it.
Letâs look at some of the most effective paid ad platforms. These are generally the most profitable, but they may not work for all niches equally, so be sure to track your conversions carefully, tweak ads as needed, and kill any ads that arenât performing.
Facebook Ads
Facebook is generally considered one of the best advertising platforms, because ads are typically affordable and convert well. This is mainly because of how well they are able to target ads to the appropriate parties.
Remember when we talked about how important it is to get qualified leads? Facebook is brilliant for that, because they have incredibly advanced targeting options. You can target people based on age, gender, location, marital status⊠just about anything you can think of⊠PLUS, you can target by interests, shopping habits, and so much more.
Sticking with our example of using a local dog walking business, you can target people in your city, or surrounding cities, AND who are dog owners. You can seriously get THAT specific!
When you create your ad, pay attention to the type of ad youâre creating. The regular newsfeed and mobile newsfeed formats are considered the most profitable.
Keep in mind that the price you pay for your ads on Facebook is heavily based on your CTR (click-thru rate), so itâs important to design the most effective ad possible. If you notice an ad has a low CTR, pause the ad and make changes. Keep tweaking until you find the right combination to bring in qualified leads at a low cost.
Facebook has a great guide to help you get started:
Bingâs ad platform isnât nearly as competitive as many others, because they have much less traffic than Google, Facebook, and some other platforms. However, you can still get a lot of traffic at a very low price, because the lower competition means you can actually get more traffic than you could at the more competitive sites because in many instances you could be the only advertiser in a genre.
Bing is a PPC platform just like Google AdWords, so if youâre already familiar with AdWords, you shouldnât have too much trouble.
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