Tagged: sales funnel
Create a Lead Magnet & Sales Funnel [ Affiliate Marketing Funnel ] 0
Create a Lead Magnet ? Ok!!! itâs time to think about creating your offer, which many people refer to as your âlead magnetâ. Itâs kind of like fishing, where your leads are the fish, and your lead magnet is the bait that lures them in.
Remember, this offer should appeal directly to your chosen demographic. You canât expect to catch a catfish with a flashy lure meant for bass. While itâs possible, itâs not likely, and youâd stand a much better chance of catching a catfish with something that is known to appeal to themâsuch as chicken livers, or earthworms, or stink bait.
Try to think about what might appeal to your target audience. What would they be interested in learning that they donât already know? What would they be interested in getting a discount on?
Most people create a special report as their lead magnet. Itâs usually 10-20 pages, but may be up to 50 or so, depending on how much you want to say. Longer reports are more appropriate when you have a complex subject and arenât selling information on the topic.
For example, if youâre in real estate and selling houses, you can give away a 50-page guide on how to find the perfect house, including information about stuff like zoning regulations, homeownersâ associations, utilities, road frontage, home inspections, etc.
But if youâre selling a course on SEO, a shorter report, say 20 pages, on a small segment of the topic would be much more appropriate, because you donât want to give away all your information for free.
You can always outsource the creation of your lead magnet, or purchase a high-quality PLR product that you can use. This will save you a lot of time.
You might also consider just offering a hefty discount coupon to leads, especially if you have a product that is in demand in your niche. This is especially useful if you have a recurring business model or a sales funnel with upsells that will allow you to use the initial sale as a loss leader and make more money on the back end later.
Once you have your lead magnet ready, be sure to add a link to it to your autoresponder service as a follow-up after people opt-in. You donât want to have to send all those freebies out manually!
Check your autoresponderâs help files to find out how to set up a follow-up email that contains a link to your lead magnet. The process will be slightly different for each service, but itâs not difficult. Itâs about as easy as sending an email.
Then itâs time to create the squeeze page to promote it!
Create a Lead Magnet – The Squeeze Page –
Your squeeze page is your lead generation page. This is a web page created specifically to collect information from people and once they do, your autoresponder will direct them to the page where they can download their freebie.
This page should be relatively short. Itâs not like a long sales letter. People donât need that much convincing when something is free, but they do need some. After all, they donât want to give up their personal contact details unless they really think your lead magnet will benefit them.
For this reason, squeeze pages should have just enough information to entice the reader into taking action. If itâs too long, people will get bored and leave before they opt in!
Generally speaking, a squeeze page should consist of:
- Headline â This needs to immediately capture their attention and persuade them to continue reading.
- Sub-headline â This provides a little more information and works as your headlineâs supporting agent.
- Bullet points â Quick, digestible highlights about how your prospect benefits by subscribing to your newsletter, or entering your funnel.
- A call-to-action â A direct prompt that instructs your prospect how to complete the process of signing up for your free offer.
- Your lead generation form â usually generated by your autoresponder service or lead generation service with various form fields and a button to submit the information.
Quick Tip: ELIMINATE YOUR WORKLOAD
You can sign up to a service that provides monthly lead generation packages that include squeeze pages, high quality content that you can send out to your list, and everything else you need to start collecting leads and building your backend system.
Information to Collect
Most people collect only the name and email address of their leads, but you might need more information than that, depending on your niche market, and whether you wish to further segment your lists and identify potential customers through demographic based data.
The name and address of potential customers is probably enough information for general marketing purposes, but what if youâre selling a higher-end product or service like real estate or legal services, or something that requires one-on-one contact like coaching, youâll want to begin collecting as much information as possible to help you better connect with potential customers.
In cases like this, itâs probably a better idea to ask for name, address, telephone number, and email. You might even need additional information, such as date of birth (if youâre selling something for adults only, for example) or even more detailed information, such as the breed of dog they own, or their income. You donât want to ask for too much informationâwhich will just cause people to get frustrated and leave without filling out your formâbut you want to get just enough information to make sure theyâre qualified.
In other words, what information do you really need to know upfront, and what can you gather later in the selling process?
Once your squeeze page is set up, and youâve added the lead magnet to your autoresponder service, itâs time to start sending traffic to your squeeze page!
Easy Sales Funnels 0
Easy Sales Funnels
Think sales funnels are complicated? Think again!
Brought to you by EverythingRebrandable.com
Sales funnels are not new. They have been about since long before the internet
was even heard of (the term sales âfunnelâ was first coined in 1924). Itâs just
that as consumers we donât generally have any reason to know the term.
Chances are, you never even heard of a âsales funnelâ until you got involved in the online marketing world. Maybe you still arenât clear what a sales funnel is.
(If that includes you, donât worry, weâll cover this soon).
But one thing is certain – effective sales funnels are ESSENTIAL if you want to make a decent living online.
You might not know it, but you go through sales funnels every day in life.
The layout of your local grocery store is not random â every item there is strategically placed to encourage you to add more and more to your basket as you walk round the store. The layout, the pricing, the special offers, everything is part of a sales funnel designed to make you buy more.
Think of McDonalds. âWould you like fries with that?â is an upsell, part of a sales funnel.
Amazon are masters of the sales funnel. âCustomers who bought this item also boughtâ and âFrequently bought togetherâ on the checkout page are part of their sales funnel. All the follow up emails you get after making a purchase? Part of the sales funnel.
So what exactly is a sales funnel?
Quite simply, a sales funnel is a series of offers that are presented to the
prospect/customer. These offers can be cross sells (fries with your burger, or an
extended warranty for your new TV), but often tend to increase in both price and
value (also known as an upsell).
The idea is that as someone goes through the sales funnel they become more
and more engaged and spend more and more money. It is with these âhigh
priced âbackendâ offers that the real money is made âone $4997 coaching client
is worth a lot of $7 front end customers.
A typical online sales funnel works like
this…
At the ‘front-end’ is a free product to capture people’s interest.
In order to grab the free product people have to sign-up and hand over their
email address – and in turn they are added to an email list/database of
prospects.
After the person is added to the list, they can then be sent other related offers
that they might be interested in.
Immediately after signing up for the free product the prospect will typically be
presented with a low priced offer (called an ‘upsell’ or ‘one time offer’).
Here they’re moving into the ‘back-end’ of the funnel.
If they buy this low priced offer then they will then be offered another related
product at a higher price.
If the person buys the higher product they are then offered another product at
an even higher price. … and so on.
As the price of the products increases, so does the value being offered.
For example, the free and low-priced upsell product might be a short 30-40 page
report or eBook…
By the 3rd or 4th upsell they might then be offered a personal coaching program
or âdone for youâ service charged at $497 a month.
Remember, as people go through the sales funnel they become more and more
engaged and spend more and more money.
âYour ability to set up an effective sales funnel will determine your online success.â
A lot of people who try to make money online have no idea how to set up an
effective sales funnel. They just choose an affiliate offer and more often than not
send traffic with the hope to make a few sales.
While they will get a few sales if they are sending good traffic, such a business
model wonât last because as soon as the traffic stops the income will also dry up.
Most people don’t buy first time. There is something called âThe Marketing Rule
of Sevenâ – your average prospective buyer needs to hear or see your marketing
message at least seven times before they buy from you.
Whether itâs really 7, or 77, or whatever is irrelevant â the point is you have to
be able to show your offer to the same person more than once. So if you have
no system in place to capture those leads you are leaving a whole lot of money
on the table.
So Here’s What You Need To Do
1. Offer A Bribe (FREE OFFER) so that people will sign up to your list
The trick to this is that no one will be presented with a paid offer until they have
signed up to your email list. If you are worried that you may miss sales by doing
this, worry not â experience has proven that this is wrong.
The truth of the matter is that those would would buy right away will still be able
to do so because as soon as they optin to your lead capture page, they will be
redirected to the paid offer where they can then buy the product. At the same
time you can also follow up with people who would not buy to build a
relationship with them via your newsletter which will convert them into buyers.
2. The Your First Product In Your Sales Funnel Should Be A Low Priced
Product It is important to note that this first entry product is not where you’ll make most
of your from. As a matter of fact, depending on how you drive traffic, you may
be at a loss even after making several sales of this product.
However, this product is to separate your buyers from your freebie seekers. So
the methodology that should be in place is that once someone purchase a
product, he/she will automatically be removed from your free list onto your
customers list. A low entry product can be anywhere from $7 to $27.
3. Have An Effective Backend With High Priced Upsells For the really successful marketers, the bulk of their income comes from the
backend product. This is where your previous customers will get to upgrade and purchase higher priced products in your sales funnel.
You can have several different priced products in your funnel. In order for your customers to see the higher priced products they must first buy the lower entry ones.
So the funnel with look something like this:
By simply linking to a product without capturing leads, you are just doing hit and
miss marketing. If you are also paying for traffic, you will find it very hard (if not
impossible) to turn a profit.
With an effective sales funnel, you can happily spend on traffic because you
have a good back end in place, so you know that every $1 spent will bring in
more than $1 in return. Once you have this, the sky really is the limit – all you
have to do is scale.
Conclusion
This covers the basics of what can be done with a sales funnel. This is not
advanced, yet 95% of marketers do NOT even have a tenth of this in place.
If you are one of them, make a concentrated effort to focus on the #1 growth
driver in your business â your sales funnel. Quite simply, an effective sales
funnel will change your online business forever.
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