How do I Choose a Niche: Choosing which products and/or services to market is one of the most important tasks faced by new affiliate marketers. With so many different product niches out there, choosing one which you think will be the most profitable can often be a very confusing and daunting task.
Many affiliate marketers make the mistake of choosing a product that sells well, but they have little knowledge of. Although choosing a product which sells well is a good step, it’s important to take a step back and think about how much you actually know about the niche, and whether or not you are interested enough in it to market it to others successfully. Do you really want to spend the rest of your life selling products that you have little to no interest in? The most successful affiliate marketers are those who promote products that they love, as they find it easier to dedicate the time and effort into promoting them.
Every Niche Has a Market
When starting out as an affiliate marketer, it’s important to understand that every single niche has a market. Whether you choose one of the larger niches such as the casino and online gaming niche or decide to promote a smaller and more unique niche, there is always the potential to hit it big. It’s not about the niche that you choose, it’s about how well you reach out to your target audience and promote the products and services of the busi- nesses which you are affiliated with.
With this in mind, it’s a good idea to make a list of the kind of things that you yourself are interested in. For example, if you are a huge fan of beauty, you might be interested in setting up an affiliate site which promotes make- up and other beauty products. Or, if you’re a die-hard gamer, why not set up an affiliate site which promotes products related to your favorite game? If you are interested in the products that you sell, you will be able to write more compelling descriptions of products and explain them better to potential customers.
Cheap or Pricey?
One of the biggest questions which new affiliate marketers face is whether they should promote products which are expensive, or go for cheaper products that more customers will be attracted to buy. A big mistake is to think that advertising cheap products is going to earn you more money as an affiliate marketer. Although you may well get more sales when you promote affordable, cut-price products, it’s important to remember that as an affiliate marketer, you will earn a percentage of the price of the item which sells. Therefore, if you promote products that have a larger monetary value, you will earn a larger amount of commission per sale. Let’s say, for example, that you promote luxury cars. By advertising a car priced at $10,000 with a 10% commission rate, you will earn $1,000 per sale. Compare this to advertising an item priced at $10 with the same commission rate – you would need to make 1,000 sales before you earn the same amount.
Go with What You Know
Choosing a niche is a hugely important part of becoming an affiliate marketer, but in general, many new affiliate marketers make this process a lot harder than it should be. As mentioned above, going with what you know is the best option for becoming an affiliate marketer.
If you’re already using the internet to talk about things that you enjoy, for example if you are a blogger, have a YouTube channel or have a social media page which discusses a theme, niche or product, tying your affiliate marketing venture in with this is a great way to get started.
If you’re unsure, make a list which includes a variety of things that you’re interested in – what you studied at college, what you enjoy doing in your spare time, and other things that you are knowledgeable and skilled about. Do people always come to you for financial advice? Why not market financial products? If you’re struggling to come up with a niche, look around you and the answer will be there.
