The Best Email Marketing For Beginners : List building is the process of building a mailing list and this is something that any business or marketer should be adept in. So exactly is a mailing list? That would be a collection of e-mails that you will acquire through a website and/or through other means and which you can then use in order to promote and sell products.
The great thing about these lists is that they consist of people who have willingly given you their e-mail addresses and thus given you permission to contact you. They will have visited your website or blog, so you know they’re interested in your niche or whatever it is you are trying to sell. What’s more, the fact that you can message them at will means that you will be able to develop a relationship with them, building trust and interest to the point where they are feverish to buy.
It’s for these reasons that list building is widely considered to be one of the most effective tools available to businesses as well as internet marketers.
Any marketing ‘guru’ will recommend this as one of the most important methods available and potentially it is the best and easiest route to making big money online.
The only problem is that building a massive e-mail list isn’t necessarily as easy as you might hope it would be. That’s where this book comes in to help you build a massive and relevant list quickly. In just 30 days, you’ll have a list that’s 1,000 strong and EVERYONE on that list will be a potential buyer who will be interested in everything you have to say and everything you have to sell.
1,000 broken down is just 34 subscribers a day. Achievable? You bet! In just a year, you could very well have a list of 12,000 subscribers.
So congratulations, in buying this book you have taken the first bold step towards dominating e-mail marketing. Are you ready to take the next?
So what is list building all about? Why is it so powerful and such an important tool for marketers?
It comes down to a few factors. Most importantly, list building gives you the means to contact a huge roster of relevant potential leads and customers. This is what will then give you the means to start e-mail marketing – which is actually a huge asset on your journey to getting profits and sales. E-mail marketing is one of the most profitable types of marketing available and one of the most popular. Just take a look at the statistics:
E-mail marketing has a ‘return on investment’ of 4,300%
91% of web users check their e-mail AT LEAST once a day…
When surveyed, companies rate e-mail marketing as being more profitable than: PPC advertising, content marketing, affiliate marketing, display advertising, mobile ads, social media marketing or direct marketing!
66% of US consumers above the age of 15 say they have made purchases as the direct result of an e-mail campaign…
1/3rd of consumers say they open e-mails based on the heading alone!
Perhaps the most outstanding of these figures is that amazing ROI (return on investment). How can e-mail marketing possibly net you 4,300% returns? Of course the answer all comes down to the incredible low entry price. Building a list costs you very little as you will see – but because you’re communicating personally with an audience that wants to hear from you, the conversion rate is very high.
There are other ways you can perform e-mail marketing of course, with the most popular being the use of ‘solo ads’ – adverts that you send to existing lists. Otherwise you can simply gather e-mails from various sources and create a list that way that you can contact ‘cold’.
In every case though, using proper list building techniques is by far the preferable scenario. Why? Because it means that the readers will have actually given you their e-mail addresses. This creates a subtle but VERY powerful psychological shift. Instead of being annoyed to hear from you, they will be expecting to hear from you.
When they see your name in their inbox it will spark recognition and they may even then be excited to see what you have to say. What’s more, they will have read your website or they will have seen you on social media – already you will have then demonstrated yourself to be a good authority on your subject and you’ll already have demonstrated value to that audience.
What’s more, because you’re not contacting your audience through another platform such as Facebook, you completely control the relationship and
there is no way that changes from above can cause you to lose your contacts.
Once you’ve done this and you have built a large list of people who are genuinely interested in what you have to say, the next step is to then monetize your mailing list and to get your readers to become customers. You don’t do this right away though – this isn’t a simple matter of sending a message out and begging everyone to buy your product. Instead, you need to think carefully about how best to approach your list, how to establish a relationship and a rapport with them and how to get them to look forward to your messages and to trust what you have to say.
This is the other BIG advantage of building a mailing list – it allows you to reach your audience right in their inbox at any time of day with a personalized message. This personal touch then has potentially a much greater chance of getting them to where you want them to be psychologically.
The absolute masters of email marketing will use a sequence of e-mails that gradually builds anticipation for their product, that develops and establishes trust and that then eventually hits home with a highly converting sales letter. This is the kind of mastery you’ll have learned by the end of this Article!
So now you know what you have to do. The next question is… how do you go about doing it?
In the title of this ebook we set out a very clear objective: to gain a 1,000- strong mailing list within 30 days. This objective is for everyone. You don’t need to already have a website with tons of regular visitors (in which case it will be easy for you), you don’t need to have another mailing list already and you won’t need to have any powerful contacts in the digital marketing industry (though of course all these things help!).
This strategy will work for anyone and you should find that a mailing list of 1,000 is completely ample when it comes to making conversions. With 1,000 subscribers you should expect to be able to get conversions of at least 0.5-1%. Realistically that means 50-100 buyers – which if you have a
$30 digital product will net you $3,000 a pop. That’s not bad going and it’s certainly not a bad wage for one month of work!
0.5-1% conversions is a realistic and modest target. What’s more, 1,000 subscribers is something you can very likely gun for successfully as we’ll see. But it doesn’t stop there: once you have that first 1,000 you’ll find you start to get exponential gains. The more subscribers you build, the more you will continue to build as you gather momentum, get the hang of it and leverage your existing contacts.
If you got 1,000 subscribers every month for the next year, then you would have 12,000 by the end of it – which is a pretty hefty list. More likely though, you’ll find that your rewards double each month. Month one you’ll get 1,000, month two will be 2,000 and so on. If you followed that pattern, then by the end of the year you would have… well… a lot.
To gain 1,000 subscribers in 30 days, you would need about 33 (point three recurring) new subscribers every day. Let’s call it 34. That might sound like a lot but this isn’t really the way you should be thinking about it.
What you’ll find is that you’re much more likely to get 200 in one day and 500 in another. You might have a couple of days where you get none. We’ll be using different strategies throughout the month and you’ll find it’s almost impossible to predict which ones will be the big winners for you.
So that’s the plan and the aim. 1,000 subscribers. 30 days. Before you read on, I want you to completely commit to this objective. At times it will be tough and there will of course be work involved – but once you get the hang of it and once the subscribers start coming in it will be more than worth it. A huge mailing list can actually set you up for life and you can end up as one of those ‘super affiliates’ living on the beach and using your private jet to visit Mum. And it all starts here.
So make that pledge, then read on!
The first step towards your huge list is going to be signing up to a few essential services and getting a few tools. You can’t build and manage a list all on your lonesome, so read on and we’ll look at some of the things you’ll need to get this ball rolling. Consider this a little bit like the ingredients for the recipe we’re about to make.
Autoresponder
The first and most important thing you will need to build and manage your mailing list is an autoresponder. An autoresponder is basically a tool that lets you send e-mails out to large groups of people, that stores your addresses and that lets you easily manage them. Autoresponders also allow you to easily build your own opt-in forms which are the little forms you’ll place on your site for people to join up.
These are necessary for a few different reasons. For starters, a professional looking opt-in form will make your mailing list seem more professional. This in turn will mean that people are more likely to be interested in signing up and it will mean that they’ll expect higher quality. Make the form yourself and you risk making it look a little like an amateurish job – so use a professional tool instead.
Moreover though, it’s simply impossible to manage a huge mailing list without one of these tools. When you run a mailing list, you need to protect yourself against spam, you need to make sure that people confirm their interest in signing up and you need to give people the opportunity to unsubscribe. You’ll also probably want to send out a welcome message to all your new members.
With an autoresponder all this is made much easier. Autoresponders will handle all these different jobs automatically, meaning that you don’t have to manually add and remove people from your list or manually welcome new members. If you were to at some point have a mailing list of hundreds of thousands of members you’d end up spending all day adding and removing people from your list – and that’s why you need an autoresponder to do it for you.
Best Email Marketing
