Before Building a Small Website! 3 STEPS AND 5 RULES

When planning your first small business website, there are three essential questions you should ask yourself:

-> Who is your target audience?

-> How will your target audience find you?

-> How will you convert your visitors into sales?

These questions sound obvious, but it’s amazing how many people don’t bother…and then moan that “our website doesn’t bring us any business”.

1) Who is your target audience?

Give a great deal of thought to your target market. Who do you want to attract to your website? Why? The answer to that is more than likely to sell them something – a product, a service, or an idea perhaps.

Claiming that your market is anyone and everyone is far too vague, and your website will lack focus, and fail to maximise its potential. Ideally you should be aiming to create a niche.

2) How will they find you?

Creating a niche will also help you with the search engines, and drive hot leads to your site.

Consider what keywords your target market might type into a search engine to find you. Actually do the searches yourself. Who comes up in the top 30? Because that’s where you need to be. Are your competitors there? Look at their sites. Do they work? How can you improve on them? Identify something unique about your business that sets it apart from the rest.

Those keywords – or keyphrases to be more accurate – need to be incorporated into your pages of your site – in the page titles, in the headings, and in the internal links.
Be specific with your keyphrases. They will be less competitive than the more general single word searches, and will more accurately target your market. You may have to localise or specialise to get in that top 30 – and the top 30 is where you need to be to drive traffic to your site. As I am sure you are aware from your own experience, if you haven’t found what you are looking for in the first 3 results pages, you look elsewhere.

The key to achieving high search engine rankings is building inbound links to your web pages – that is pages on external websites that link to pages on your site. Crucially this link acquisition should be a natural growth – where inbound link count increases at a gradual pace. The pages that link to yours should be relevant, on-topic and ideally contain the same keywords – especially in the linking text. Search engines rank pages based upon their reputation – your ranking will be determined by what other (preferably high ranking) pages say about your page.

3) How will you convert your visitors into sales?

Don’t just tell them what you do or sell. Tell them why they want it (yes, want – not need). Offer incentives, freebies, discounts – anything to get that dialogue started.

Current research indicates that the human brain makes a judgment about a web page within a twentieth of a second! That doesn’t leave you very long to make an impression. So, make sure that you have your Unique Selling Point (USP) clearly visible on your home page – and preferably prominent on every one of your other pages. After all, it’s not a given that the home page will be the first page that the visitor sees, particularly if they have found you via a search engine.

Then make sure that you list your bullet-pointed guarantees. Visitors have to understand why you are different from the rest, and why they should deal with you and not your competitors. And as we’ve discovered, they have to understand this pretty much instantly.

Lastly, make sure that your site has a funnel-like structure. Identify your important pages – usually the “call to action” or purchase pages – and make sure all roads lead to those pages. Your internal links – like their external equivalents – should describe the target page. If you sell blue widgets, don’t call your products page “Products”, call it “blue widgets”, and make sure that the links pointing at this page also say “blue widgets”. This will not only help the search engines identify and rank the most important pages in your site, it will also lead your visitor to that all important conversion.

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Good Website Copy Writing Is The Key To Your Online Success

If you want to have promotions and good standing in search engines then you should know that the written content of your website is one of the very important factors to meet that ends and the quality of the content of your website can make that happen. It is absolutely the one factor that could possibly meet the success goals of your site. Remember that if the site contains only images it can do nothing to make the sales higher and for the visitors to stay and return.

Your site is valuable to every customer; there should be articles in your website to help convince people to visit your site over and over again. Let the people be encouraged in visiting your website through the content of your copywriting. And besides, the content of your site will depend upon the image of your company that will make the positive outlook and will convey thoroughness, awareness and pique the interest of the visitors to your site.

There is so much that needs to be considered and applied when writing for a website. The quality of thoughts is very much important when it comes to the content in terms of relating it to the structures of the site that you are writing for. It needs to catch the attention of the visitors of your site and needs to reveal the accurate search terms to make a reasonably high ranking with the content driven search engines.

The importance of the copy on your site has to work together with a specific direction so that the readers can be attracted with what they read and to make them always keep in touch with your site and for them to be familiarized with all the products that you are selling. All the details in your site project the image of the company, and it should capture the interests of the readers or the visitors of your site. One very important factor is that the content should make logical sense to the readers.

The more the readers or visitors value your site, the more you will have higher rankings. Definitely your company will remain competitive and will remain on top.

Copywriting is writing words that sell. It should consist of words that are precise and clear for the effectiveness of all the content of your site because it will definitely give your visitors the confidence and trust to your products or services. Copywriting should catch the attention of the customers since it is the lifeblood of every online services and businesses.

Your site will be successful if you always bring the quality information to potential customers and will generate more potential sales. Words that you will use in an online business will draw the customer to purchase a product and the words you used on that certain page will be the basis of the customer in making decision whether to stay or get out of your site.

In web copywriting, it determines the best and appropriate way of getting the sales increase. It means that promoting a certain product or service will depend upon the words you convey in your online access. Every word that you are going to use will change the way you sell forever.

Web site copy writing will soon be the huge demand for the successful online business because using selling and persuasive words can be powerful in terms of selling your products or services. You have just to put to your online business with the words of wisdom and ultimately you will meet the increase to your online sales and get the possible highest search engine ranking.

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