generating qualified leads : You need to entice them to offer their contact information in exchange for something of value. It might be a free report, a training video, a discount or coupon, or something else but it should be something they would be interested in only if they would also likely be interested in whatever you’re selling.
In other words, offering a discount coupon for a coffee shop is NOT going to get you qualified leads if you’re selling model cars. A guide on how to lose weight is NOT going to get you qualified leads if you’re offering a graphics design service. Sure, a few of those people might be interested in what you’re selling, but you want people who have clearly demonstrated some level of interest in the types of products or services you are offering.
Here is a simple example:
If you’re offering dog walking services, you might offer a free report on training your dog, or how to get bargains on pet supplies, or even a coupon for 50% off the customer’s first walking session.
To begin, there are four main elements to generating leads:
- The system
- The lead magnet (offer)
- The squeeze page/entry funnel
- Traffic
We are going to devote a chapter to each of these four elements, so you will learn more about how to start generating leads as you move through this guide. By the end of this special report, you’ll be ready to start connecting with red-hot prospects in your niche market so you can instantly maximize your income and expand your outreach.
