If you want to stand out in your market and get those sign ups and sales, while encouraging people to share your information with their friends, family, and social circles, you need to make them an offer they canât refuse. Thankfully, this is easy to do. You just need to come up with something that people in your market are eager to get their hands on, and give it to them!
So, think:
What are people currently paying for in your niche?
What are people asking about?
What kind of content does your market want?
Find out and then offer them something similar for free.
Itâs that easy. If people in your market are actively paying for the same type of product that you are offering for free, theyâd be insane not to take you up on your offer. And better yet, theyâre going to want to share that offer with other people they know within the market because it makes them look good!
What kind of things could you offer?
A coupon that dramatically reduces the price on a high-ticket item. You need to make sure that youâre offering a massive discount that stop people in their tracks. If you regularly price a product at $97, consider setting up a coupon that gives it to them for $5.
Low cost, front end products are a great way to get massive amounts of people into your sales funnel where youâre able to sell them on higher-priced products as they move through the sales process.
Plus, itâs a great way to get peopleâs attention. Everyone loves a great bargain. Just look at sites like GrouponÂź Official Site | Online Shopping Deals and Coupons | Save Up to 70% off and youâll see how successful coupon and discount sharing networks are.
A contest targeted to your market Build excitement easily while encouraging people to spread the word by running a short-term contest. You can use software to randomly choose a winner and if you make your gift reward a digital product or e-gift certificate, you wonât have to worry about shipping anything out.
A viral Giveaway Make everyone a winner! Giveaways are a popular way of generating traffic, reaching new customers and spreading the word about your business. In fact, giveaways are a common marketing tool used in just about every industry online!
Think about it: Authors give books away using sites like Instafreebie, and Internet Marketerâs run giveaways for digital products all the time. And now itâs your turn to take advantage of this powerful tactic to maximize exposure.
In List Building, The first thing you absolutely must do if you want to generate leads is to sign up for a service that will allow you to build a database of leads through a web form.
Most people simply use an autoresponder service such as MailChimp, MailerLite, aWeber, or GetResponse, but there are also services that will let you collect, store, manage, and search many different types of information if you need more details from your leads.
If all you need to collect is name and email, which is fine for most online marketing purposes, you can just use a simple autoresponder system.
Here is a list of some of the most popular autoresponder services. Each of these services is widely respected and most have similar features and pricing.
If youâre just getting started, MailChimp and MailerLite have free versions you can use for a while.
The Offer
Once you have chosen your system and set up your initial campaign, itâs time to think about creating your offer, which many people refer to as your âlead magnetâ. Itâs kind of like fishing, where your leads are the fish, and your lead magnet is the bait that lures them in.
Remember, this offer should appeal directly to your chosen demographic. You canât expect to catch a catfish with a flashy lure meant for bass. While itâs possible, itâs not likely, and youâd stand a much better chance of catching a catfish with something that is known to appeal to themâsuch as chicken livers, or earthworms, or stink bait.
Try to think about what might appeal to your target audience. What would they be interested in learning that they donât already know? What would they be interested in getting a discount on?
Most people create a special report as their lead magnet. Itâs usually 10-20 pages, but may be up to 50 or so, depending on how much you want to say. Longer reports are more appropriate when you have a complex subject and arenât selling information on the topic.
For example, if youâre in real estate and selling houses, you can give away a 50-page guide on how to find the perfect house, including information about stuff like zoning regulations, homeownersâ associations, utilities, road frontage, home inspections, etc.
But if youâre selling a course on SEO, a shorter report, say 20 pages, on a small segment of the topic would be much more appropriate, because you donât want to give away all your information for free.
You can always outsource the creation of your lead magnet, or purchase a high-quality PLR product that you can use. This will save you a lot of time.
You might also consider just offering a hefty discount coupon to leads, especially if you have a product that is in demand in your niche. This is especially useful if you have a recurring business model or a sales funnel with upsells that will allow you to use the initial sale as a loss leader and make more money on the back end later.
Once you have your lead magnet ready, be sure to add a link to it to your autoresponder service as a follow-up after people opt-in. You donât want to have to send all those freebies out manually!
Check your autoresponderâs help files to find out how to set up a follow-up email that contains a link to your lead magnet. The process will be slightly different for each service, but itâs not difficult. Itâs about as easy as sending an email.
Then itâs time to create the squeeze page to promote it!
The Squeeze Page
Your squeeze page is your lead generation page. This is a web page created specifically to collect information from people and once they do, your autoresponder will direct them to the page where they can download their freebie.
This page should be relatively short. Itâs not like a long sales letter. People donât need that much convincing when something is free, but they do need some. After all, they donât want to give up their personal contact details unless they really think your lead magnet will benefit them.
For this reason, squeeze pages should have just enough information to entice the reader into taking action. If itâs too long, people will get bored and leave before they opt in!
Generally speaking, a squeeze page should consist of:
Headline â This needs to immediately capture their attention and persuade them to continue reading.
Sub-headline â This provides a little more information and works as your headlineâs supporting agent.
Bullet points â Quick, digestible highlights about how your prospect benefits by subscribing to your newsletter, or entering your funnel.
A call-to-action â A direct prompt that instructs your prospect how to complete the process of signing up for your free offer.
Your lead generation form – usually generated by your autoresponder service or lead generation service with various form fields and a button to submit the information.
Quick Tip: ELIMINATE YOUR WORKLOAD You can sign up to a service that provides monthly lead generation packages that include squeeze pages, high quality content that you can send out to your list, and everything else you need to start collecting leads and building your backend system.
Information to Collect
Most people collect only the name and email address of their leads, but you might need more information than that, depending on your niche market, and whether you wish to further segment your lists and identify potential customers through demographic based data.
The name and address of potential customers is probably enough information for general marketing purposes, but what if youâre selling a higher-end product or service like real estate or legal services, or something that requires one-on-one contact like coaching, youâll want to begin collecting as much information as possible to help you better connect with potential customers.
In cases like this, itâs probably a better idea to ask for name, address, telephone number, and email. You might even need additional information, such as date of birth (if youâre selling something for adults only, for example) or even more detailed information, such as the breed of dog they own, or their income. You donât want to ask for too much informationâwhich will just cause people to get frustrated and leave without filling out your formâbut you want to get just enough information to make sure theyâre qualified.
In other words, what information do you really need to know upfront, and what can you gather later in the selling process?
Once your squeeze page is set up, and youâve added the lead magnet to your autoresponder service, itâs time to start sending traffic to your squeeze page!
Traffic
The three previous steps were pretty easy. Even if you create your own lead magnet from scratch, and you need time to learn how to use your autoresponder or CRM, you can complete the other three steps in a few days at most.
You might think traffic is the hardest part, but itâs actually a lot simpler than you think to get traffic! Weâre going to take a look at a few of the best strategies for getting traffic, both free and paid.
Free Traffic
As far as free traffic goes, thereâs only one method thatâs quick enough to generate traffic starting today, doesnât have a hefty learning curve, and provides quality traffic that can convert: social media.
Keep in mind that certain markets are more inclined to use certain social networks than others, so itâs important to locate your market and be certain youâre focusing most of your time and energy on those locations. While you can still use other social networks, most of your effort should be focused on those sites that have a higher concentration of your target demographic.
Weâre going to look at a few of the most popular social networks, and how you can locate your target demographic on each one in order to find out which one(s) you should concentrate on.
Facebook
Locating your target demographic on Facebook is relatively simple. Begin by searching for a topic related to your niche and find pages and groups that fit your niche.
For example, if you are offering a dog walking service, youâd want to search for things like groups for pet owners in your city or state. Find out how many people are in those groups, and how many groups there are. This will give you a rough idea of how many people you can reach on Facebook.
Join these groups and participate in them, making sure you follow their rules. If they donât allow promotions, youâll need to contact the group administrators and ask for permission to advertise your service. Otherwise, you should be able to pipe in if people happen to ask about dog walking services.
You can also start your own group, which is your best option. This will give you a source of traffic you can turn into leads anytime.
You should also start a Facebook page for your business, and you can even include a link to your squeeze page on your Facebook page.
Pinterest
Pinterest is like an online corkboard. You can have multiple âboardsâ, and then pin images with links, sort of like bookmarking a page.
You can find out how popular your niche is on Pinterest by performing a search, and then clicking âBoardsâ to find out how many people have boards related to your niche AND how many followers those boards have.
You can also search pins for the niche and see how many repins each one has. This will let you know how interested people are.
Pinterest has a huge amount of traffic, and itâs relatively easy to access just by following accounts that have some connection to your niche and pinning content related to your niche and using keywords in your board names and descriptions.
Youâll need to have some interesting content to pin, so itâs a good idea to have a blog or website that you use to post content related to your field. For example, you could have a dog care blog for your dog walking service and post useful information for pet owners.
One important thing to note is that Pinterest is heavily imaged-based, so youâll need good images to pin that relate to your article.
For example, if youâve posted an article called â5 Tips for Housebreaking Your Puppyâ, youâd want to include a photo of a dog being trained, or something related to housebreaking a puppy, and have the title of your article on the image.
If you take a look at Pinterest, youâll see that most images are taller than they are wide. Thatâs because they take up the most screen real estate since images are constrained by width, but have much more space to expand lengthwise. Thus, try to make sure your images follow the same format.
Instagram
Instagram is a great platform for visual content, and you can get a lot of traffic from it, especially if your business is related to fashion, beauty, art, lifestyle, food and cooking, crafts, or other topics that are popular.
You can get a good indication of whatâs popular on Instagram by opening the app and clicking the search icon, searching for a term related to your niche, and then clicking âTagsâ. This will show you how many posts are currently on the site using that phrase, as well as lots of related phrases.
For example, when I search for âdogsâ, I see millions of posts with such hashtags as #dogsofinstagram, #dogs, #dogstagram, and #dogsitting.
You can also click the âPeopleâ tab and click some of the top profiles to see how many followers they have. This is another good indicator of interest in your topic.
There are three important steps to getting traffic from Instagram:
1. Fill out your profile and include a link to your website or squeeze page there. Make sure to choose an interesting photo of either yourself or something related to your niche for your profile picture. And include that link because you canât include links in the descriptions of your individual posts! (Just tell people to check your profile for a link.)
2. Post often. Instagram posts scroll by and are gone quickly if someone is following a lot of profiles, so the best way to get seen is to post as often as possible. Donât spam! Just a few posts a day is fine, but spread them out every few hours. And donât forget to add at least 5 relevant hashtags to every post!
3. Follow people who are related to your niche. Many will follow you back, and others will find and follow you from those peopleâs profiles. Itâs a good idea to follow at least 20 new accounts each day, which you can find easily through the search function and referrals from other people. Stick mostly to following accounts related to your niche, because you want qualified leads, not just a high follower count!
Other Social Networks
There are other social networks that can be effective, too, depending on your market. I suggest giving each of these a try to see how they do for your particular market, but you might want to concentrate your efforts on the other sites weâve talked about earlier in this chapter.
Paid Traffic
I donât recommend using paid ads until youâve thrown a good amount of free traffic at your squeeze page for a while and tested conversion rates. If you arenât getting many leads, you may want to make some tweaks to your squeeze page and/or lead magnet to increase those conversions.
Once youâre happy with how your page is converting, you can start sending some paid traffic to it.
Letâs look at some of the most effective paid ad platforms. These are generally the most profitable, but they may not work for all niches equally, so be sure to track your conversions carefully, tweak ads as needed, and kill any ads that arenât performing.
Facebook Ads
Facebook is generally considered one of the best advertising platforms, because ads are typically affordable and convert well. This is mainly because of how well they are able to target ads to the appropriate parties.
Remember when we talked about how important it is to get qualified leads? Facebook is brilliant for that, because they have incredibly advanced targeting options. You can target people based on age, gender, location, marital status⊠just about anything you can think of⊠PLUS, you can target by interests, shopping habits, and so much more.
Sticking with our example of using a local dog walking business, you can target people in your city, or surrounding cities, AND who are dog owners. You can seriously get THAT specific!
When you create your ad, pay attention to the type of ad youâre creating. The regular newsfeed and mobile newsfeed formats are considered the most profitable.
Keep in mind that the price you pay for your ads on Facebook is heavily based on your CTR (click-thru rate), so itâs important to design the most effective ad possible. If you notice an ad has a low CTR, pause the ad and make changes. Keep tweaking until you find the right combination to bring in qualified leads at a low cost.
Facebook has a great guide to help you get started:
Bingâs ad platform isnât nearly as competitive as many others, because they have much less traffic than Google, Facebook, and some other platforms. However, you can still get a lot of traffic at a very low price, because the lower competition means you can actually get more traffic than you could at the more competitive sites because in many instances you could be the only advertiser in a genre.
Bing is a PPC platform just like Google AdWords, so if youâre already familiar with AdWords, you shouldnât have too much trouble.
At this point, you might be thinking, Why do I need to build a personal brand? Iâm not a big company. Iâm not a Hollywood celebrity. Why do I need a brand?
Hereâs the reality: every entrepreneur, coach, consultant, freelancer, etc. should be building their own brand.
It doesnât matter if youâre not a big name or a Fortune 500 company.
If you are trying to build a business of any sort, itâs important to build your own personal brand. You donât need to be a large company or a Hollywood celebrity in order to benefit from building a personal brand.
Letâs talk about some of the benefits of building a personal brand.
1. Personal Branding Allows You To Stand Out From The Competition
First and foremost, building a personal brand enables you to uniquely stand out from the competition.
Your brand, values, expertise, and story all set you apart from your competitors.
Your competitors canât bring what you bring to the table.
They simply donât have what you have to offer. Youâre unique. Only you are you.
You have unique:
Experiences
Strengths
Beliefs
Perspectives
Skills
Insights
…that set you apart from everyone else. These are incredibly valuable and distinguish you from your competitors.
You offer unique value that no other person can offer. No one else can bring to the table what you can. No one else has your unique combination of skills, insights, and experiences.
Building your personal brand allows you to highlight your uniqueness.
It allows you to capitalize on your strengths. It allows you to highlight the best parts of you.
And as you work to highlight your strengths, it distinguishes you from all your competitors. It gives you a distinct competitive advantage.
Think about Rolex and how theyâve set themselves apart from the competition. Because theyâve focused on being exclusively a luxury watch brand, they have set themselves apart from other watch companies, like Timex.
Rolex is the brand for those who want a luxury watch, while Timex is the brand for those who want a sturdy, relatively inexpensive watch.
By working relentlessly to build their brand, Rolex has distinguished themselves from every other watch company.
The more you work to build your personal brand, the greater edge youâll have over your competition. Youâll stand out amidst the crowd.
2. Personal Branding Allows You To Charge A Premium Price
As noted, personal branding highlights just how unique you are and the incredible value that you offer.
Because you bring unique value to the table – value that no one else offers – you can charge a premium price for your services.
After all, youâre offering something that canât be found anywhere else. Your services are only offered by you.
When you craft a strong personal brand, you can charge a higher price for your products and services because theyâre exclusive to you. They canât be purchased at another store or from another person.
The stronger your brand, the more people want your services. The more people want your services, the higher the price you can charge.
This is exactly why Nike is able to charge so much for their shoes. Theyâve spent years building their brand into a powerhouse. Nike shoes have become a status symbol, and wearing Nikes says something about who you are.
This allows Nike to charge exorbitant amounts of money for their shoes. The Nike brand automatically equals higher prices for shoes.
You can take a page from Nikeâs book. By working hard to build your personal brand and showing how much value you bring to the table, you too can charge a premium price.
3. Personal Branding Highlights Your Expertise
Remember, your personal brand is how you present yourself to the world.
This means that a significant amount of personal branding involves the content that you share with the world.
The more valuable the content you share, the more you demonstrate that youâre an expert who should be trusted.
With every piece of content that you share…
Social media posts
Blog posts
Emails
Videos
Inspirational graphics
Meditations
Affirmations
Audiobooks
Podcasts
…you establish yourself as an expert in your field. As someone who really knows what theyâre talking about. As a thought leader in your arena.
You are demonstrating your knowledge and insight to the watching world. Youâre proving just how much value you offer and that youâre the go-to person in your industry.
The more you demonstrate your expertise, the more your audience will trust you and come to you to solve their problems.
The more value you share, the more it shows people that you know exactly what youâre talking about and should be looked at as an expert.
4. Personal Branding Allows You To Attract Your Ideal Audience
Being known as an expert in your field brings unique benefits with it.
When youâre known as the expert in your industry:
It attracts your ideal audience – the people who need your help the most.
You get more referrals from others in your industry and related industries.
You can charge a premium price – the kind of price that only an expert can charge.
Tony Robbins is a prime example of this. For years, he has been sharing the same message of self-empowerment.
Everything he says, every video he puts out, every book he writes has the same brand message: you can develop into a powerful individual and I can help you to do that.
Over time, he has established himself as one of, if not the, go-to person in the self-development arena.
The results?
He attracts huge audiences of people who want to fulfill their potential.
Millions of people read his books and follow him on social media.
He can charge a premium price for his services.
By consistently building his personal brand over many years, Tony Robbins now has people flocking to him for advice.
Do you want to experience the Tony Robbins effect?
If you want to be known as the go-to person in your industry, then itâs absolutely essential that you begin building your personal brand as soon as possible.
5. Personal Branding Puts You In Charge Of The Narrative
As we noted earlier, your personal brand will evolve, whether you want it to or not. If you:
Use social media
Have an email list
Have a blog
Speak to groups
Record and share videos
…then youâre already building your personal brand. Everything you put out into the world is part of your personal brand.
The question is whether youâre intentionally shaping the narrative of your brand.
In other words, are you carefully determining exactly what your brand is all about, or are you letting it happen in an ad-hoc manner?
Are you thoughtfully curating your brand or are you letting your brand âevolveâ on its own? Are you the one crafting peopleâs opinions about your or are you sort of just letting things happen?
The beauty of personal branding is that it ensures that youâre actively shaping your own narrative.
Youâre determining what others think about you, rather than simply letting them form their own opinions.
With every social media post you share, every blog post you put up, every email you send, youâre shaping the narrative of who you are. Youâre in control of the story.
6. Personal Branding Increases Your Visibility
The more you build your personal brand, the more visible youâll become.
Youâll attract more fans on social media.
Those fans will share your content with their tribes.
The more your content gets shared, the more fans youâll attract.
And repeat
Itâs a powerful cycle.
As your fan base grows, you can expect to be featured in the media.
Media outlets are always looking for experts to comment on particular subjects, and when you become known as the expert in your field, youâll start generating media requests.
The more youâre featured in media outlets, the more opportunities youâll have to speak in front of crowds. Conference organizers are always looking for well-known media personalities to speak.
The truth is, building your personal brand and building your platform go hand-in-hand.
As your personal brand grows stronger, your platform will get bigger, which will then make your brand stronger.
Building your brand is a virtuous cycle that brings greater and greater results the more you do it.
7. Personal Branding Shapes What Content You Share
If you donât have a strong personal brand, then you donât have any guidelines as to what content you should share with your audience.
And so you end up sharing either nothing at all or whatever catches your fancy at any given moment. Neither of these strategies contributes to your personal brand.
When you have a strong personal brand, it guides you toward exactly what kinds of content you should share.
Simply put, you should only share content that aligns with and promotes the values of your personal brand.
A meme might be funny, but if it doesnât add to your personal brand, you shouldnât share it.
8. Personal Branding Connects You More With Individuals
The simple truth is, people connect better with people than they do with companies. Itâs why Elon Musk and Richard Branson have more individual Twitter followers than the companies they founded.
The more you work to build your personal brand, the more individuals will want to connect with you, both in-person and online. People will be attracted to your values, personality, convictions, and the insights you have to offer.
The more connected you are, the more business opportunities will present themselves to you. More speaking requests. More media opportunities. The opportunity to partner with other like-minded people.
Building your personal brand connects you personally with potential customers and clients, which then builds your business.
Pia Silva puts it like this:
âWith so much content and so many small businesses popping up online, a brand that connects to a personâs face is much easier to trust faster. It takes less time and effort to build a relationship with a personal brand as compared to a business brand.â
9. Personal Branding Allows You To Become An Influencer
The more you develop your personal brand, the more you become known as an âinfluencerâ. An influencer is someone who significantly shapes the opinions of their followers and has a big influence on how they behave.
There are some significant benefits to being an influencer:
Big brands want to work with influencers that have a large audience, which can result in more revenue for you.
You often receive free things from companies who are interested in partnering with you.
You receive media requests to speak at, or even just attend events.
If you want to get in on these perks, start working to develop your personal brand.
The Power of the Personal Brand
Are you starting to see the power of your personal brand? Your personal brand is what enables you to distinguish yourself from the competition. It allows you to charge a premium price for your services.
The more you focus on your personal brand, the more visible you become, and the more you become known as the expert in your field. The more youâre known as an expert, the more opportunities come your way.
And the more you build your personal brand, the more you connect with others, which in turn builds your business even more.
Kevin Stimpson says this:
âHaving a personal brand is important for an entrepreneur because now more than ever, itâs important for CEOs and founders of companies/brands to come out to the forefront and connect with their audiences. People connect with people.â
Itâs safe to say that there are few things more powerful than your personal brand. The more you focus on building it, the greater the results youâll see.
Now, are you ready to start building your personal brand?
Have you been wondering exactly how so many successful marketers are able to create simple list building funnels and incredibly profitable sales funnels that generate thousands of dollars.
your first list building funnels: The reality is, if you want to maximize your income so you can squeeze every possible dollar from your product launches, you absolutely need to master the art of creating your free list building funnels and high-converting sales funnels.
And hereâs a fun fact: itâs easier than you may think. I Mean to create your list building funnel In This Video You Will learn how to create your first list building funnel.
Because a well-constructed list building funnel or sales funnel thatâs based on proven techniques can take a simple product launch and retain the momentum weeks, even months after the launch.
Are you ready to learn how to use your list building funnel that maximize your income?
Overview of a Successful simple list building funnel:
A sales funnel or an easy list building funnel moves leads through a sales process until they make a final purchase.
It introduces people to your brand who may not already be familiar with it and puts you in a position of connecting with your target audience.
It also amplifies a typical marketing strategy so that youâre able to maximize profits and build your tribe. And it extends the life of a product launch.
The key is to create your list building funnel or sales funnel that makes sense to your target audience. Donât overlook the importance of this because not every niche or industry responds the same way to a free list building funnel or sales funnel. Itâs not a one-size-fits-all approach!
best list building funnel also helps to qualify traffic. It separates the action-takers from the tire-kickers. It works to create awareness of your brand, and to test out different price strategies to find the sweet spot.
In other words, it serves multiple purposes beyond the profitability of the offer itself.
your list building funnelâs objective is to move traffic, and then convert that traffic along the way. Youâre inviting people into your list building funnels in order to connect with potential customers and provide them with various options so that youâre more likely to get the sale.
Even simple list building funnel or sales funnels that feature a single front-end product are designed to showcase other backend offers throughout the process.
The one thing that many people overlook is that your funnel doesnât have to begin with a sale. In fact, you should look at the top of your funnel as the exploratory stage, where customers are first introduced to your brand and are looking for reasons to buy from you.
This means that your funnel may not begin on a sales page at all. It could start by funneling traffic into a mailing list in order to build your subscriber base and connect with your audience.
Your funnel may start with a blog that features high-quality content and later encourages readers to become part of a Facebook group, a masterclass, a newsletter or a free course.
It doesnât matter where or how your free list building funnels begins. The important thing to keep in mind is that the top of your funnel has one main goal: to raise awareness of your brand and to connect with potential customers.
Your funnelâs entry point (or top of the funnel) can be created in many ways, depending on your overall objective. So, to start, think about what you hope to accomplish.
đ how to setup a list building funnels :
Do you want to build a mailing list of people who are interested in your niche so that you can introduce them to new offers?
đ create your funnels :
Are you looking to start selling right away by creating a traditional sales funnel that begins with a low-cost front end product?
đ promote your first funnels :
Do you want to gather important information from prospects through lead magnets, free trials, or free products before introducing them to paid offers?
-Prepare for your list building TOOLS and pages, -Learn how to Create and setup your first list building funnels the easy way, -in this tuitorial you learn how to create your first list building funnels, -Optimize your list building funnels, -It is very important to know how to use your list building process and tools,
a simple list building funnel is not very hard to setup, just follow the steps in this video
The best list building strategy is the simple funnel that converts,
Sales funnels are not new. They have been about since long before the internet was even heard of (the term sales âfunnelâ was first coined in 1924). Itâs just that as consumers we donât generally have any reason to know the term. Chances are, you never even heard of a âsales funnelâ until you got involved in the online marketing world. Maybe you still arenât clear what a sales funnel is.
(If that includes you, donât worry, weâll cover this soon). But one thing is certain – effective sales funnels are ESSENTIAL if you want to make a decent living online.
You might not know it, but you go through sales funnels every day in life. The layout of your local grocery store is not random â every item there is strategically placed to encourage you to add more and more to your basket as you walk round the store. The layout, the pricing, the special offers, everything is part of a sales funnel designed to make you buy more. Think of McDonalds. âWould you like fries with that?â is an upsell, part of a sales funnel. Amazon are masters of the sales funnel. âCustomers who bought this item also boughtâ and âFrequently bought togetherâ on the checkout page are part of their sales funnel. All the follow up emails you get after making a purchase? Part of the sales funnel. So what exactly is a sales funnel? Quite simply, a sales funnel is a series of offers that are presented to the prospect/customer. These offers can be cross sells (fries with your burger, or an extended warranty for your new TV), but often tend to increase in both price and value (also known as an upsell). The idea is that as someone goes through the sales funnel they become more and more engaged and spend more and more money. It is with these âhigh priced âbackendâ offers that the real money is made âone $4997 coaching client is worth a lot of $7 front end customers. A typical online sales funnel works like this… At the ‘front-end’ is a free product to capture people’s interest.
In order to grab the free product people have to sign-up and hand over their email address – and in turn they are added to an email list/database of prospects.
After the person is added to the list, they can then be sent other related offers that they might be interested in. Immediately after signing up for the free product the prospect will typically be presented with a low priced offer (called an ‘upsell’ or ‘one time offer’). Here they’re moving into the ‘back-end’ of the funnel. If they buy this low priced offer then they will then be offered another related product at a higher price. If the person buys the higher product they are then offered another product at an even higher price. … and so on.
As the price of the products increases, so does the value being offered. For example, the free and low-priced upsell product might be a short 30-40 page report or eBook… By the 3rd or 4th upsell they might then be offered a personal coaching program or âdone for youâ service charged at $497 a month. Remember, as people go through the sales funnel they become more and more engaged and spend more and more money.
A lot of people who try to make money online have no idea how to set up an effective sales funnel. They just choose an affiliate offer and more often than not send traffic with the hope to make a few sales. While they will get a few sales if they are sending good traffic, such a business model wonât last because as soon as the traffic stops the income will also dry up. Most people don’t buy first time. There is something called âThe Marketing Rule of Sevenâ – your average prospective buyer needs to hear or see your marketing message at least seven times before they buy from you.
Whether itâs really 7, or 77, or whatever is irrelevant â the point is you have to be able to show your offer to the same person more than once. So if you have no system in place to capture those leads you are leaving a whole lot of money on the table. So Here’s What You Need To Do
1. Offer A Bribe (FREE OFFER) so that people will sign up to your list The trick to this is that no one will be presented with a paid offer until they have signed up to your email list. If you are worried that you may miss sales by doing this, worry not â experience has proven that this is wrong. The truth of the matter is that those would would buy right away will still be able to do so because as soon as they optin to your lead capture page, they will be redirected to the paid offer where they can then buy the product. At the same time you can also follow up with people who would not buy to build a relationship with them via your newsletter which will convert them into buyers.
2. The Your First Product In Your Sales Funnel Should Be A Low Priced Product It is important to note that this first entry product is not where you’ll make most of your from. As a matter of fact, depending on how you drive traffic, you may be at a loss even after making several sales of this product. However, this product is to separate your buyers from your freebie seekers. So the methodology that should be in place is that once someone purchase a product, he/she will automatically be removed from your free list onto your customers list. A low entry product can be anywhere from $7 to $27.
3. Have An Effective Backend With High Priced Upsells For the really successful marketers, the bulk of their income comes from the backend product. This is where your previous customers will get to upgrade and purchase higher priced products in your sales funnel. You can have several different priced products in your funnel. In order for your customers to see the higher priced products they must first buy the lower entry ones.
So the funnel with look something like this: By simply linking to a product without capturing leads, you are just doing hit and miss marketing. If you are also paying for traffic, you will find it very hard (if not impossible) to turn a profit.
With an effective sales funnel, you can happily spend on traffic because you have a good back end in place, so you know that every $1 spent will bring in more than $1 in return. Once you have this, the sky really is the limit – all you have to do is scale.
Conclusion This covers the basics of what can be done with a sales funnel. This is not advanced, yet 95% of marketers do NOT even have a tenth of this in place. If you are one of them, make a concentrated effort to focus on the #1 growth driver in your business â your sales funnel. Quite simply, an effective sales funnel will change your online business forever. Want Advanced Sales Funnel Training? Click Here Now
Creating a passive income pulling Affiliate Business does not rely only on hard work. But it takes Also TOOLS, Get The Onces Below if You Want a long term Solid profit Generating affiliate marketing business!
If You’re Serious About Building An Online Business that gets Earnings … You Should Really Consider Getting The Following Tools.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
This is How You setup your list building funnel 
Easy Sales Funnels
