Topic: Content Marketing

Content Marketing

What are the best Methods for Traffic Generation? 7

Posted by Mariameg on September 2, 2020 in Content Marketing

Lets talk about best Methods for Traffic Generation

Of all the things a successful online business owner needs, traffic is at the very top of the list. –

But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in whatever information, product, or service you happen to be promoting.

Fortunately, there are numerous ways in which to generate traffic. Some good. Some not so good. But if you handle them properly, any and all methods of gaining additional traffic can be beneficial.

For example, pay per click advertising is an excellent source of attracting highly and specifically targeted viewers. And the more you step up your pay per click campaigns, the more traffic you’ll receive.

In fact, there’s no end to the amount of traffic – laser targeted traffic – you can ultimately generate. Just keep picking the right keywords and funding the account.

On the free side of traffic generation, you have search engine optimization at the top of the list. It’s the most popular and widely used free method which can bring in hordes of viewers or a mere trickle, depending on the keyword or keywords chosen for web page optimization.

But when it comes to keyword SEO, quantity doesn’t always beat out quality. That mere trickle of viewers who respond to a certain “obscure” or less than competitive keyword might not be large in numbers but they’ll be extremely large with regard to how targeted they are.

Conceivably, you could get much better results from the 100-a-month trickle viewers than you would from 1000 viewers responding to some other keyword.

The point is, any targeted traffic – which means any viewer who is specifically interested in what you’re offering – will provide solid and positive results. Whether that equates to more subscribers signing up for your mailing list or more people purchasing your products or services, it still spells success.

Of course, pay per click and keyword SEO aren’t the only super stars in traffic generation. Another very effective method of gaining traffic is to write and distribute your own articles.

Just pick a topic, one that relates to what you’re promoting while at the same time is associated with a targeted keyword. Then write an article around that topic and include links that funnel people to the page or pages that contain information about any product or offer you mentioned in the article.

Other methods of traffic generation include…

link popularity
starting your own affiliate program
posting on discussion boards
posting comments on blogs
creating and distributing free ebooks and software
creating and distributing software utilities
forming alliances with other business or product owners
offering product testimonials and endorsements
distributing a syndicated column
making your blog or website content available through RSS

The list goes on and on. Just use your imagination, either to improvise on already established methods or to come up with your own creative ways of generating more traffic.

Of course, the best traffic methods are the ones you can set in motion once and still receive good results over an extended period of time… for weeks, months, or even years to come.

For example, …

If you place a post on a discussion board, it will remain there indefinitely. Along with your signature file and/or reference to a specific URL address.

If you write an article and submit it to directories, it will be available for as long as those directories are in existence. Along with a link back to whatever page or pages you’ve chosen to mention within the article and resource box.

If you create a free distribution ebook or software utility, it can be distributed and passed around for as long as there’s a perceivable value. Along with advertising messages and links that lead to whatever you’re promoting as well as your primary website.

If you start your own affiliate program, you could have hundreds – if not thousands – of people promoting your products or services for you. Along with links back to a page on your main website.

And of course, each and every one of these methods would be driving targeted traffic on a regular and continuous basis. All because you set something in motion once.

Regardless of what methods you use, it’s always a good idea to implement the most powerful ones first. That would include keyword SEO, pay per click advertising, and writing and distributing your own articles.

Once you have those types of traffic generating methods solidly in place, start implementing the other methods. As many as you feel comfortable with.

But don’t stop at any point and time. Whenever you have the time to do so, keep adding traffic generation methods as well as increasing the volume of those that are already in place.

That’s the way to ensure that you’ll not only receive a substantial amount of targeted traffic, you’ll be able to consistently raise the numbers. And like all aspects of marketing and promotion, the more targeted prospects you attract, the more income you’ll ultimately bring in.

How to Write Great Sales Copy 0

Posted by Mariameg on September 1, 2020 in Content Marketing

You will have to write your sales copy in such a way as to really encourage the continuous reading. To do that, you will have probably to start with a narrative structure.

I read a quote somewhere that ‘storytelling is SEO for the human brain’. This is very true and in fact, you’ll find that it’s very hard to stop reading when someone is spinning a good yarn. We have been telling and listening to stories since we first came down from the trees and as such, we are very much evolved to want to hear how a story will end.

Another benefit of a story is that it makes you more relatable, it makes the story more relatable and it make what you have to say inherently more interesting as a result.

A ‘story’ could begin with something about you: ‘I used to be overweight’ or ‘I used to be unhappy with my career’, or it could be something about the product, ‘It was only an amazing researcher who made a discovery that would change the way we approach fitness…’.

Some other strategies can similarly help to encourage engagement, retention and conversion.

One example of this is to ask rhetorical questions: ‘Would you like to be better looking? More confident?’ Doing this works because it is asking us to think and when we think, we engage. No longer is the reader a passive consumer of your content, they are now actively taking part in a back and forth and thus they are less likely to just leave without taking anything in.

Most important of all though is to focus on your value proposition

which comes from understanding the product that you are trying to sell. A value proposition is simply the way in which a product is going to offer value to the customer. The old saying goes that you ‘don’t sell hats, you sell warm heads’. What this means is that the thing you’re selling is more than the sum of its parts. What’s most important is the way that it creates tangible benefit for the buyer. The way that it makes them feel.

So, when you sell someone a book on how to lose weight, complete with a diet guide, a mind map, training videos and more, you have two options:

Focus on how much value you are offering by illustrating how many different things are included for this ‘low, low price’

Focus on how the buyer is going to feel, how they will fit into smaller clothes, how they will attract the attention of the opposite sex

The second option is by far the more strategic way to sell and the more effective because it speaks to universal truths.

Another goal of a good sales page is to build trust and authority. You want to make sure that the person buying from you believes that you know what you’re talking about and you want them to feel secure making the purchase.

This is one reason you should use a tool like PayPal to process orders – it creates familiarity and trust because it’s something people have used before or have at least heard of.

Another way to build trust is to encourage people to believe your claims and assertions. One way to do this is to try and back up what you say with figures, studies and authority sources. Don’t just claim that a certain type of diet can help people lose weight: show them the numbers!

Finally, once you’ve piqued the interest and built the trust, the final goal of good sales copy is to make someone click to buy. To do this, you need to create a sense of urgency. People tend to make purchase decisions based on their emotions, not their logic. If you give your buyers time to consider whether or not they really need something, then they will normally come to the conclusion that they do not.

But promoting that value proposition has made the product seem life changing. So too has focusing on the way it makes them feel. You now have them strongly considering impulsively clicking ‘Buy’ and you need to make sure that they go ahead and do it.

To do that, you can invent a limited supply. Another option is to introduce a special offer that will only last a certain amount of time. Now, the user has to act fast or risk not getting the product or paying more for it. This can be enough to encourage them to quickly click the buy button, rather than having time to reconsider!

How To Customize and sell a PLR Product? 0

Posted by Mariameg on September 1, 2020 in Content Marketing

How To Customize and sell a PLR Product ??/ Well – Selling PLR content is one of the easiest and most effective ways to start making money online.

However, it is also true to say that there is no such thing as a completely ‘perfect’ business model. The biggest limitation here is that you will be going up against a lot of competition. You are not only competing with other sellers in the same niche, you are competing with other sellers that have the exact same product as you do!

This can also create problems if someone buys your product and then realizes that they have already bought it elsewhere.

Likewise, you will want to do a little work, just to make your product look like something you would sell. You want to put your brand on it and your name so that your audience feels that you created it. This is important because it means that your product will not only make you money but also further build the brand loyalty that you need to start making big sales through return customers.

With so many people buying the same PLR products, how do you separate yourself and make sure it doesn’t seem like you’re selling the same thing?

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Avoiding Direct Competition

One thing to keep in mind here, is that you can actually sell your product relatively easily without worrying about others finding it. It’s normal to worry that someone is going to stumble upon your product under a different name and you’ll be rumbled, but the reality is that the Internet is a very big place. That is to say, most people will never even come into contact with the other sellers.

This is especially true if you are selling to your own established audience.

But one way you can make extra sure of this is to find a different way to position your book and a way to make it appeal to a slightly different audience.

Surprisingly, changing the title of a book can make a huge difference to the way that the content within is interpreted while still keeping it relevant.

For example, let’s say you have a book titled ‘Kitsch Wedding – How to Have the Cutesy, Retro-Themed Wedding of Your Dreams’. This will appeal to a slightly different audience than ‘Trendy Wedding – How to Throw a Modern, Trendy Wedding in Keeping with Today’s Style’.

The thing is, today’s style is quite kitsch, but what you’ve done here is to make the book sound like two different things while still keeping the content that follows relevant.

Likewise, you could turn ‘Eating Right: The Easy Diet That Anyone Can Stick To’, into ‘Diet Explained for Student Dietitians’. The target audience here is completely different for the two books but the topic is the same.

If you’re willing to go a little further and actually edit the content that you’re selling, then you can be more ‘on the nose’. You could turn ‘Diet Advice for Students’ into ‘Diet Advice for Young Athletes’. You’ll need to change some of the wording but that is all – and you completely eliminate the likelihood of people stumbling upon the same content.

BUT, in order to do this, you must read the content! Hopefully you’re a fast reader…

More Ways to Customize an eBook

Other things you can do to make the ebook uniquely your own include…

o Give the product a new title/name

o Redesign the cover

o Reword the content with your voice/writing style

o Read out the content and record it to sell as an audio book, for a YouTube series or for a podcast!

o Add extra content making it more meaty or strip down content to make it to-the-point

o Dissect/extract some content to use as blog posts or for your email autoresponder series

o Add extra content from other sources and/or write a foreword

o Purchase multiple different eBooks and then combine them into one ‘uber’ eBook

o Purchase multiple different eBooks and mix and match the chapters (this is something to consider when choosing which eBook to buy – a smartly designed PLR product might well use a more modular construction to allow for this sort of thing)

o Add additional images

o Alter the formatting to give a unique style

o Use the content inside your membership site

o Use the eBook to promote other products that you want to sell – even consider adding affiliate links!

How To Re-Purpose PLR Content or Change the Media? 1

Posted by Mariameg on August 30, 2020 in Content Marketing

Here are some Tips on How To Re-Purpose PLR Content…

1. Record an MP3 of the content. Sell the audio as a separate or accompanying piece. Or make the audio available on iTunes or similar downloadable forum. Not everyone likes to receive their information the same way. We all process material differently. Some like to read or have something they can print out to write notes or comments to themselves. Others would rather listen to the material.

They like it to be something they can listen to as they go about their day. Having your format in both forms, gives your audience the

chance to choose. It allows them to multi-task more effectively. By selling them in both formats you’ll attract a wider variety of people. If you offer them together, many people will feel like it’s a bonus to have the audio.

They’ll appreciate this and be more apt to purchase something where they’re getting more for their money. Today’s economy is all about value. Offer them a good value and they’ll get their information from you.

2. Create a video. Create a slideshow with graphics and post a video of the information. Now you’re really increasing your marketing ability. You don’t just have a written or audio format, but you actually have something they can view. Seeing who you are can help build rapport with your audience faster than just about any other way. Short videos taken from your blog posts, articles, or eBooks is a great way to make that rapport happen. The videos should only be about three minutes each, so you can see a good eBook can do a lot of videos. It allows you to post on sites like YouTube, your blog, or on your social media pages to draw in those who will find themselves feeling they are part of your organization. It’s the perfect personal touch that customers enjoy and return to time and time again.

3. Create an eBook or accompanying workbook. For audio or video PLR products, have it transcribed and create an eBook. Or for eBook products, create a workbook to help readers utilize and understand the material. Many people need that “hand’s-on” approach to learning information. Having workbooks is a great way to give it to them. It allows them to really think through and then act out what is you are trying to get across.

Offering a workbook in conjunction with the eBook, audio, or video content will cause your audience to feel they are getting a greater value for their money. If you want the information and more than one person can give it to you, who would you buy it from? Most people will choose the one who they feel is giving them the best deal. If I know that a workbook will enhance my conception of the tasks I need to learn from the workbook, I’ll definitely opt for the workbook. Most people are the same way.

4. Write a how-to guide. This is especially useful when re-selling PLR software. Provide a how-to guide or a video demonstrating simple tricks to use the programs or how to install the website templates. Actually showing people how to do something can be extremely valuable for some people. Actually walking them through with a how-to guide in some or all formats gives them a greater grasp of what it is they’re trying to learn from you. Content that gives people a clear picture of what it is they want to know will cause them to continue to want their information from you in the future, so it builds future business.

If you’re unsure what it is you want to tell people how to do, simply do a bit of research. Google will let you know what keywords are

currently being searched for as well as the most sought out topics. Find those where there isn’t any information overload, and start there.

5. Use as material for a weekly podcast. Discuss the material and add to it by providing current event examples or personal experiences to create a connection with your audience. Podcasts are a great teaching experience for you and a great learning experience for your audience. You can take the PLR material and create segments you’re excited about to share. It can even increase your audience if you add levels for your podcasts.

If technology is your thing, for example, creating a version of your podcast that can reach a beginner or someone who is “technologically challenged,” for those who have a fairly good grasp and are seeking a greater knowledge, or for those who are advanced where you can share information among the viewers can give you an extremely wide viewing audience. Does it take a little work to get started? Yes, but once you create your podcast, you can use it reach out and touch many others. The more you reach, the more visits you’ll have to your site.

6. Add content to your own report or eBook to add additional references or material. While your original eBook or product is likely great, by adding additional sources to it, you increase the value to your customers as well as your credibility. You can likely find many valuable resources that you may have never thought of. Adding those to your already good content can make it awesome content. Content truly is “the king” for any website or blog. The more valuable the content, the more likely others are to “like” or “share” on social media sites. Each of these helps build your search engine optimization. Take your good, add some better, and you can have content that is the BEST. This is content your customers will appreciate and definitely want more of.

7. Start an informational YouTube Channel. On a weekly or bi-weekly basis use portions of the content to create simple YouTube videos of you discussing the material. YouTube grows larger and larger each day. The ability to grow an audience of viewers is also growing by leaps and bounds. Use the PLR information, and then WOW them with a great intro to catch their attention and make them want to watch it.

Remember that on a video, you only have about three seconds to grab your audience before they click off. Once you’ve hooked them, give them the valuable content and they’ll want to return for your next program. They’ll probably even subscribe if given the option.

The only thing that’s probably keeping you from having success on YouTube is you’re not on it. Get that quality PLR information on a channel and see how fast you can watch the traffic increase.

8. Translate the content into other languages. This is a big way to gain access to other markets. Also keep an eye out for good PLR products that may be only available in other languages and then

have it translated into English before another online entrepreneur gets access. The world of online businesses is truly a “world-wide” market. Internationally translated material gives you a good piece of that market.

You may have great material in English. If someone is Japanese, however, and they don’t speak English, then your English material will have far less value to them. Not everyone is willing to struggle through when they only know a little of the language. They’ll just look for something similar to your content in a language they understand. It’s a lose/lose situation. They miss out on the better quality information, and you miss out on the sale. By translating, you can offer your information to the world in a way they can all comprehend that can be extremely profitable for you.

How to Use PLR to Teach or Provide Educational Material? 0

Posted by Mariameg on August 30, 2020 in Content Marketing

How to Use PLR

1. Build an eCourse about the material. Sell the eCourse as a complete package. When you’re looking for training, an eCourse can be a very valuable package of information. Not only that, it can give the person who completes the eCourse a great sense of pride for learning a new skill or increasing their ability in an area. You can create “how-to” material which is great. Taking it a step further and creating an eCourse, however, can open doors for those who complete it.

Depending on what your niche is, your eCourse could be the difference in deciding which of two job seekers actually gets the job. Offer the right training to the right people, and it can open doors for you to not only build your own business, but open new horizons for future eCourses. For your first one, just find something in your niche that you are passionate about and comfortable with. Get the right PLR material for it and share it as an awesome training course that will attract more course enrollees than you thought possible.

2. Use the materials as resources or guideline to create a coaching program or Mastermind group. Coaching and/or mentoring programs are big in many niches. Your quality PLR content can help you create that as either your main goal or an extended service. If you establish yourself as an expert with good quality PLR material, people will be interested in how you can help them. They’ll read it, and they’ll believe it. Coaching/mentoring can be a very profitable business in itself, and having the information to share ready and available is an excellent start.

3. Create weekly webinars. Additional value can be added by contact experts in the field and use the PLR information to help steer each webinar or interview through your questions. Webinars are a great way to become more one-on-one with your viewers. Interacting through discussions in the group sessions can help build rapport with you and your target audience. In turn, this can be beneficial both to you and your business reputability, but also in helping your clients achieve their goals as well.

4. Use the information to responds as an expert on discussion forums or places like Quora. Be sure when you respond that you link back to your website. Forums are a great way to get yourself known, build rapport with others in the forum, and send traffic to your site. By establishing yourself as an expert, if they like what you say on the forum, you can lead them to your site for more information.

Participating in forums by answering questions will also give you greater search engine optimization. It will mean more hits for your site when someone searches through sites like Google. The more traffic you build to your site, the greater your search engine optimization grows.

When people search for your topic content, it will be YOU they find on the page. Don’t be shy about it, and don’t try to “sell” yourself. A forum discussion should be just that—a discussion. You don’t want to make it into an advertising campaign, just an outreach to bring people to you for more answers.

More…… 8 Ways to Make Money with PLR content