Topic: Content Marketing

Content Marketing

What are 5 Real-World Ideas to Promote Your URL? 0

Posted by on in Content Marketing

if you want to Promote Your URL, Read This .

Promoting your website online is terrific but there are actually are some reasons that you should promote it offline as well. You can get quite a bit of traffic by promoting offline, depending on what your URL actually is and how you advertise it. Obviously, you need to generate some interest with the way that you’re distributing your URL. When you have the perfect set up, here are five real-world ideas to get the word out there.

Promote Your URL

1. Put your URL on all of your business cards. Even if you don’t have business cards normally, make up some business cards. If you already have business cards that don’t feature your URL, have some new ones made. The cost will be worth it.

2. Print your message on a few T-shirts and sweatshirts for you and your family members along with your URL and then wear them around town. Again, you need to give them a reason to visit the URL, but if you can do that you will drive quite a bit of traffic to your site from right there in your own city or town.

3. Another thing that you can do along this same vein is to put your URL and your message on the side of your vehicle. In fact, put it on both sides if you can manage it. This will cost some money and a will mean that you’ll be stuck with advertising on your vehicle for a while but it will be worth it if you can drive a great deal of traffic to your website that will convert into customers.

4. Put your URL somewhere where a lot of people will see it. For example, advertising on bus benches is surprisingly inexpensive for the benefit that you’ll get. In fact, you might even consider a small billboard if you can get a good deal on one. Look for ways to maximize your exposure while minimizing your costs.

5. Set up a referral program. Get people in your town to refer others to your website so that they’ll get a discount or something for free. In fact, you don’t even need to do it just in your own town. You can have your customers anywhere advertise in the real world and give them a discount or free item when they refer someone. Referral programs are popular among retailers and e-commerce merchants because they work.

What are 3 Mistakes to Avoid When Interacting with Blog Readers 0

Posted by on in Content Marketing

Here are 3 Mistakes to Avoid When Interacting with Blog Readers. If you’re using a blog to generate traffic, one of the best things that you can do is allow people to comment on your post. In fact, an even better thing to do is to respond to their comments, answer their questions and give advice when needed. But there are some rules that come with interacting with blog readers so that you don’t make a mistake that will result in your traffic going down instead of up. Here are three mistakes to avoid when responding to comments posted on your blog.

Mistakes to Avoid When Interacting with Blog Readers

1. The first mistake that were going to discuss is one that actually happens quite often with bloggers. They sometimes make the mistake of only posting on comments where question is asked and being aloof and professional. You’re trying to develop a relationship with these readers and that means interacting with them on a more personal level. You want the readers to think of you as a friend and advisor not as some faceless blogger so make sure that you interact that way.

2. Another thing that you want to be sure that you do is avoid controversial subjects. Even if other people in your comment thread are discussing politics or religion, and you feel as if you should weigh in, don’t. No matter what you believe or don’t believe, as the blogger and host, you want to be completely neutral on controversial subjects like politics and religion. However, keep in mind that’s only for the comments section. You can use politics or a controversial subject to create a blog post to attract traffic. But just a out of the arguments and discussions in the comments.

3. Finally, never lose your temper. You don’t have to be professional and you can be friendly, but just make sure that you don’t get angry at someone even if they are disparaging you or your blog, especially if they are just trolling. Losing your cool takes away your expertise. People are reading your blog because they believe you to be an expert in a certain field. When you lose your temper, even though it has nothing to do with your expertise, people still judge you based upon that. Also, if you make an error in your blog – like a factual error – don’t be afraid to make a comment and retracted and apologized for it. Your readers will respect you for that.

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What are 3 Mistakes to Avoid When Interacting with Blog Readers

What are 3 Tips on Making promotional Videos? 0

Posted by on in Content Marketing

Promotional videos can be one of the most effective ways that you can market your business. You can publish these videos on a variety of websites – YouTube being the most popular – and you can link to your website and drive traffic there which could convert into sales for you. The whole purpose of a promotional video is to generate interest in your business but there are some rules that you need to follow if you want your promotional video to work. Here are three tips on making promotional videos that are effective and drive traffic.

1. First, make sure that you’re not creating the same old boring content that other websites and bloggers are making. Come up with something unique and original – and most of all entertaining – so that people who watch the video actually enjoy it. Your message will be much more effective if you have created a video that they enjoyed watching. Your message can be humorous, touching or even dramatic, as long as it’s entertaining. If you aren’t sure if it is entertaining enough, allow someone to watch it in the real world and look at their reaction. If they are engaged throughout the whole video it is good enough to post.

2. Keep your video short. If you create long videos that have too many details, too much information and take more time to watch than most people want to spend you’re going to bomb at promoting your business through video. A good rule of thumb for video links is 3 to 5 minutes. You don’t want to make it any shorter than three minutes because you probably aren’t getting your message across, but keep it under five minutes. Look at successful YouTube bloggers and follow their example.

3. Finally, keep the production value is highest possible. Don’t use your WebCam and film yourself sitting at home in front of the computer talking about your product. Instead use a good camera, create an actual set and research and lighting techniques so that you’re able to create a promotional video that looks as if it was produced by a film company. The higher quality that you make your video – and don’t forget HD whenever possible – the more professional that people are going to regard your company. Your script, camera, lighting and background are all vital details in creating a solid and effective promotional video.

What are 4 Simple ways to Direct People to Your website from YouTube? 0

Posted by on in Content Marketing

If you want to get traffic to your website, YouTube is a great resource because almost everyone goes there to watch videos and if you create videos, you definitely have a chance of being discovered – and if you can create something amazing or awesome you might have a chance of going viral. But how do you direct people to your website from YouTube? Here are four ways that you can do that while still providing great video content people.

Number one, you can put your website URL directly in the description of the video. Of course, not everyone reads the description of a video but if you make a good and they can tell that there is something written there, some of them will click and see your URL. From there, you need to be enticing and give them a reason to click on that URL. The description boxes there for exactly that; you can share information to your site that make a good.

Second, you can put the same information in the video annotations. The annotations are clickable so you can put your URL there and people may follow the annotation to your website. Again, you need to give them a reason to click on it which means that you’ll have to put some text around it that will make it enticing.

The third thing you can do to get people to come to your website from your YouTube video is to simply ask them to we are making the video. If you are the one speaking in the video, just ask them to visit your site, directly, right into the camera. A personal invitation like this can be hard to resist and if you do it right you get a lot of people looking up your website.

The fourth thing that you can do is use the on-screen graphics to direct people to your website. You don’t say anything at all if you don’t want to. Instead, simply put your website URL in the on-screen graphics, and again give them a reason to type that URL into a new tab. Remember, this may not be clickable (although you can make it clickable by adding an invisible box) so you’re going to have to really sell them on the idea of visiting your website. If you can come up with a really great reason you’ll have traffic in no time.

What Are 4 Terrific ways to Use Current Events to Drive Traffic? 2

Posted by on in Content Marketing

Current events can be a great way to drive traffic to your website. If you have a blog and you are including current events in a blog post, you might be able to get a small part of the huge traffic that comes with current events. Here are some of the ways that you can use news articles or current events to drive traffic to your site.

1. First, make sure that you are getting the latest current events. You should be signed up for Google alerts or some other type of instant notification when a major news event happens. You want to be writing an article and getting in front as soon as you know about the news event because when you publish matters if you want to be in the first few pages of results.

2. Create a press release type article that includes both some current event – or several current events even – and some new promotion or product that you are offering. Include both of them in the press release as if they were both news articles and then publish them elsewhere.

3. Start with a newsworthy event of some kind and report on it for the first part of your blog. Make sure that you are getting the keywords in that you need to drive traffic. However, then you can turn the article around and use the current event is some sort of example and turn the attention back to your own product or service or whatever it is that you do on your website. This seems a little misleading at first, but you’ll get the hang of using current events to write your own promotional content without spamming or misleading people.

4. You can also use the comment sections and forums or other places that your active to comment on current events and get a discussion started. You want to make sure, of course, that you are able to direct people back to your website through a link in your signature or your URL in your bio or some other method of advertising your site. You can generate a lot of attention by discussing current events which could get you quite a bit of traffic coming in to your blog or website and that could convert into real sales. Just make sure your contributing valuable and relevant content and not spamming.