Topic: Content Marketing

Content Marketing

What are The Basics of Affiliate marketing? 0

Posted by Mariameg on September 6, 2020 in Content Marketing

Basics of Affiliate marketing :” Affiliate marketing has become one of the most popular ways to make money online, but what is it exactly? Simply put, affiliate marketing is a method of making an income by which you advertise other people’s prod- ucts and services. As an affiliate marketer, you will set up a blog or website which you will use to display advertisements provided to you by the com- panies which you represent. Each time a sale is made through your affiliate site or blog, you are paid a commission. Depending on the popularity and success of both your website, the products and services that you promote and the company or companies which you promote for, there is a lot of money to be made from affiliate marketing, which is why it’s important to get it right.

Getting Started

Most affiliate marketers start off by using an affiliate program, for example Amazon Associates, which is highly recommended to both first-time and experienced affiliate marketers. Choosing a reputable company such as Amazon is very important, as the visitors to your site are much more likely to make a purchase from an organization which is a household name and is well-known for being trustworthy, professional and good value. The second reason why programs such as Amazon Associates are so popular is that they offer a diverse range of products to promote and advertise.

Before you dive straight into being an affiliate marketer, there are a lot of things which should be taken into consideration. In order to be successful at affiliate marketing, it’s important to have a good idea of how to create and maintain a website, understand how search engine optimization works, and have a good working knowledge of social media and social media marketing. Staying up to date on all of these topics is absolute key to ensuring that your new affiliate marketing business venture doesn’t end up going nowhere.

Does Affiliate Marketing Work?

If you’ve been trawling the web for methods of making money online, you have probably come across more than just a few which appear to be quite dubious. When it comes to making money from the internet, there are many methods advertised as being sure fire, quick ways to make money when in reality, they are nothing but a scam. So, if you’re wondering whether or not affiliate marketing actually works, we don’t blame you. The good news is, yes – affiliate marketing absolutely works as a genuine way to make your income online. There are usually no fees to set up as an affiliate marketer, with a number of different programs available which allow you to get started making money for free.

Who Benefits from Affiliate Marketing?

You may be wondering who else affiliate marketing is beneficial to. Other than yourself, of course, affiliate marketing has some great advantages for a number of other people. This includes both businesses who are looking to sell their products and services online, and the customers who are look-

ing for the items that you promote. Affiliate marketing is a popular choice amongst business owners who are looking to advertise their products, as it is hugely cost effective since they do not need to pay to display the advertisement on your page, but rather only pay when a sale is made. When it comes to customers, affiliate marketers can make it easier for them to find the products and services that they need.

How to Write Headlines That Generates Clicks? 0

Posted by Mariameg on September 5, 2020 in Content Marketing

Headlines That Generates Clicks. you want to learn how to create attention-grabbing headlines that will motivate potential customers and close the deal?

If you’ve ever talked to copywriters, chances are you’ve heard about the power of a winning headline and its measurable effect on your bottom line. If you fail to capture your reader’s attention within the first few minutes of them reading your copy, you’ll likely lose them forever.

Add to that, the fast-paced digital world where people are used to social media updates flying across their screen all day long, overloading them with information, and you need to work extra hard to capture their attention long enough to convince them to read your message.

Think about that for a minute and the pressure that it puts on copywriters. Your headline matters so much that if you fail to hit the mark in your first few minutes (possibly seconds), you may never have another chance with that person again.

Headlines That Generates Clicks. Your headline sets the tone. It’s the first impression you make on your visitor, and it’s single-handedly the most important component of a successful sales page.

A compelling headline captures attention and convinces people to continue reading every single word on your page until you have closed the deal. It persuades visitors into becoming customers, and makes believers out of the skeptics. And if it’s done right, it has the power to transform a sales page into an incredible money-making machine.

David Ogilvy, a business tycoon, known as the “father of advertising” believed that the headline of a sales page was the single most important component in a marketing system. I agree!

He also summarized the importance of a killer headline with the following quote: “On the average, five times as many people read the headline than they do the body.”

Are you beginning to see the importance of an attention-grabbing headline that conveys your message and speaks to your audience?

A captivating headline is everything!

And here’s the great news: Despite the information-overload that many of us suffer from where we don’t give much of anything our full attention, creating powerful headlines that ultimately persuade someone to respond to your copy isn’t all that difficult when you know how to harness the power of emotional and intellectual triggers that will prompt anyone (even the most jaded) into taking action.

In fact, when you follow a proven formula for creating attention-grabbing headlines, used by the most experienced copywriters online, you simply can’t fail!

This special report will provide you with the information you need to get started, while going back to the basics. I’m going to share some of the most effective strategies to creating successful headlines, even if you are brand new to copywriting.

So, without further delay, let’s get started!

Benefits Always Win

To create a winning headline, you need to truly understand the greatest benefit of the product or service you are selling, and use that within your copy. You also need to make sure you know the difference between a benefit and a feature so you don’t make the common mistake of leading with the wrong message.

Give your visitor’s a reason to continue reading your sales page right away by showcasing the greatest advantage and the biggest benefit to the offer you are promoting.

That way, if your reader doesn’t connect with anything else, and even if they fail to continue reading the rest of the page, they are aware of the greatest reason they should respond to the offer.

Makes sense, right?

Some people refer to this as “value-centric headlines” because the focal point of the headline is to highlight the tremendous value your reader receive get by taking action.

Examples:

“Lose Weight Without Counting Calories Ever Again!”

Benefit: They will never have to worry about counting every calorie or staying within a calorie range. Huge benefit!

“Eliminate Debt With This Stress-Free Solution!”
Benefit: They will be able to transform their lifestyle immediately and get rid of all debt without the solution adding additional burden or stress to their life.

On the other hand, avoid using action-centric headlines that hard sell. They may come off as aggressive and pushy. You haven’t won them over yet so be careful with encouraging an action too soon. Remember, your headline captures their attention and your sales copy closes the deal.

Remember, customers don’t buy features – they buy benefits. You need to explain exactly how the product or service will offer fulfillment, improve their situation, make their lives better, or solve their problem. Customers are looking to justify their decision to purchase. Give them one.

Headlines That Generates Clicks

What are your best free methods to get free targeted traffic? 0

Posted by Mariameg on September 5, 2020 in Content Marketing

Free targeted traffic . You might think traffic is the hardest part, but it’s actually a lot simpler than you think to get traffic! We’re going to take a look at a few of the best strategies for getting traffic, both free and paid.

Free Traffic

As far as free traffic goes, there’s only one method that’s quick enough to generate traffic starting today, doesn’t have a hefty learning curve, and provides quality traffic that can convert: social media.

Keep in mind that certain markets are more inclined to use certain social networks than others, so it’s important to locate your market and be certain you’re focusing most of your time and energy on those locations. While you can still use other social networks, most of your effort should be focused on those sites that have a higher concentration of your target demographic.

We’re going to look at a few of the most popular social networks, and how you can locate your target demographic on each one in order to find out which one(s) you should concentrate on.

Facebook

Locating your target demographic on Facebook is relatively simple. Begin by searching for a topic related to your niche and find pages and groups that fit your niche.

For example, if you are offering a dog walking service, you’d want to search for things like groups for pet owners in your city or state. Find out how many people are in those groups, and how many groups there are. This will give you a rough idea of how many people you can reach on Facebook.

Join these groups and participate in them, making sure you follow their rules. If they don’t allow promotions, you’ll need to contact the group administrators and ask for permission to advertise your service. Otherwise, you should be able to pipe in if people happen to ask about dog walking services.

You can also start your own group, which is your best option. This will give you a source of traffic you can turn into leads anytime.

You should also start a Facebook page for your business, and you can even include a link to your squeeze page on your Facebook page.

Pinterest

Pinterest is like an online corkboard. You can have multiple “boards”, and then pin images with links, sort of like bookmarking a page.

You can find out how popular your niche is on Pinterest by performing a search, and then clicking “Boards” to find out how many people have boards related to your niche AND how many followers those boards have.

You can also search pins for the niche and see how many repins each one has. This will let you know how interested people are.

Pinterest has a huge amount of traffic, and it’s relatively easy to access just by following accounts that have some connection to your niche and pinning content related to your niche and using keywords in your board names and descriptions.

You’ll need to have some interesting content to pin, so it’s a good idea to have a blog or website that you use to post content related to your field. For example, you could have a dog care blog for your dog walking service and post useful information for pet owners.

One important thing to note is that Pinterest is heavily imaged-based, so you’ll need good images to pin that relate to your article.

For example, if you’ve posted an article called “5 Tips for Housebreaking Your Puppy”, you’d want to include a photo of a dog being trained, or something related to housebreaking a puppy, and have the title of your article on the image.

If you take a look at Pinterest, you’ll see that most images are taller than they are wide. That’s because they take up the most screen real estate since images are constrained by width, but have much more space to expand lengthwise. Thus, try to make sure your images follow the same format.

Instagram

Instagram is a great platform for visual content, and you can get a lot of traffic from it, especially if your business is related to fashion, beauty, art, lifestyle, food and cooking, crafts, or other topics that are popular.

You can get a good indication of what’s popular on Instagram by opening the app and clicking the search icon, searching for a term related to your niche, and then clicking “Tags”. This will show you how many posts are currently on the site using that phrase, as well as lots of related phrases.

For example, when I search for “dogs”, I see millions of posts with such hashtags as #dogsofinstagram, #dogs, #dogstagram, and #dogsitting.

You can also click the “People” tab and click some of the top profiles to see how many followers they have. This is another good indicator of interest in your topic.

There are three important steps to getting traffic from Instagram:

1. Fill out your profile and include a link to your website or squeeze page there. Make sure to choose an interesting photo of either yourself or something related to your niche for your profile picture. And include that link because you can’t include links in the descriptions of your individual posts! (Just tell people to check your profile for a link.)

2. Post often. Instagram posts scroll by and are gone quickly if someone is following a lot of profiles, so the best way to get seen is to post as often as possible. Don’t spam! Just a few posts a day is fine, but spread them out every few hours. And don’t forget to add at least 5 relevant hashtags to every post!

3. Follow people who are related to your niche. Many will follow you back, and others will find and follow you from those people’s profiles. It’s a good idea to follow at least 20 new accounts each day, which you can find easily through the search function and referrals from other people. Stick mostly to following accounts related to your niche, because you want qualified leads, not just a high follower count!

Other Social Networks

There are other social networks that can be effective, too, depending on your market. I suggest giving each of these a try to see how they do for your particular market, but you might want to concentrate your efforts on the other sites we’ve talked about earlier in this chapter.

Why advertising is so important in Online Business? 0

Posted by Mariameg on September 5, 2020 in Content Marketing

If you have an e-commerce website and you’re trying to generate traffic, so that you can convert it to sales, one of the factors that you need to take into consideration is that word-of-mouth advertising is going to be one of your biggest sellers – or your biggest killers – depending upon your products and your customer service, or other factors that affect people’s happiness. But why is word-of-mouth advertising so important on the Internet and especially for e-commerce?

First of all, people are spending money on a website that they have never been to before and they may be a little wary. In this day and age, scams are present everywhere and so people are reluctant to trust the new website unless they are sure that their credit card isn’t going to be stolen. That’s where word-of-mouth advertising comes in. If they have seen other people talking about your site – and about their purchase – they are no longer worried about spending money there.

In addition, people trust what they hear other people talking about. These days, reviews can be gained. Amazon is forever removing reviews because they been paid for or traded for. So, people have a hard time trusting even reviews unless there’s enough of them. But when someone discusses a purchase that they made and that they were happy with – or unhappy with – people are going to know that the customer is legitimate and therefore the store they bought it from is legitimate.

Also, word-of-mouth is important because people are on social media and that is the number one way that the word is going to get out about your business. It is also the number 1 Potential Way that your promotion or product or blog post is going to go viral. Although word-of-mouth generally refers to one person telling another in the real world, in this case word-of-mouth means spreading the word on social media and that is huge for your business.

Finally, when someone shares your business with someone else the original customer that already purchased something from you is going to remember you even more than if they had purchased a product and forgot all about it without telling anyone. If they were pleased enough to tell their friends, they are going to remember you next time, and that word-of-mouth advertising is going to stick in their mind as well as the friend that they’re telling it to.

How do You Build And Manage a Mailing List? 0

Posted by Mariameg on September 5, 2020 in Content Marketing

Build And Manage a Mailing List. One of the things that you can do to get people to come back to your website after they visit or after they purchase something from you, is to get them to sign up for your mailing list. That way, you can remind them every once in a while, about your products or services, and they may come back and buy something else from you, or simply read your blog or articles if that’s what your goal is. Here are some tips to help you manage a mailing list to be most effective.

First, make it as simple as possible for them to sign up for the mailing list. Ideally all they should have to do is enter their email address. You may want to get more information from them but simpler is better. Obviously, if they are buying something from you, they may have to provide more information. However, websites that require registration before purchase see poor results. So, if you can collect their email address on their way to purchase something – but not require registration – and if you can collect their email address on your front page even if they don’t buy something, you’ll have the perfect mailing list setup.

You want to give them a good reason to sign up for your mailing list as well. Obviously, if you tell them that they are signing up to be reminded to come back and buy something later on, not very many people are going to sign up. But if you offer them something valuable that they’ll get together providing you with their email address, something that they would never get ordinarily, then you’ll have much greater success using them to sign up.

Finally, only send out emails to your mailing list when you have something really valuable to offer them. If you start sending them emails all the time and they get sick of seeing your name in their inbox, they’re going to hit the unsubscribe button and they will no longer be on your mailing list. Make sure that you have something substantial that you’re emailing them about, such as a major discount or promotion – or even a contest that you’re running – so that when your email does arrive they know that it’s going to be something good and they’ll read it and possibly even follow through with a visit to your website or a purchase.

Build And Manage a Mailing List.