Youâve worked hard to build a list. Youâve spent time (and possibly money) generating leads and cultivating relationships with your subscriber base.
So, you should want your efforts to count, right?
One easy way to maximize your email marketing income is to seize the power of a great upsell.
âDo you want to upsize your drink and fries?â
McDonaldâs certainly understands the profit potential of an upsell, and so should you.
Offering subscribers that purchase from you the opportunity to upgrade or enhance their order by adding additional tools and resources is an easy way to skyrocket your income.
The key to an upsell is that itâs priced higher than the initial offer and offers clear value.
Your buyers need to understand how they benefit from spending that extra money to upgrade their initial purchase. This means that your upsell needs to double the value of the original product.
For example, if your customer purchased a 10-pack of social media graphics, you could offer them the chance to double their inventory by upgrading to a 20-pack of graphics.
The key is to keep your upsell tightly connected to the main product. You donât want to stray too far from your original offer so that youâre able to paint a clear picture of how the upsell improves, extends or enhances the product they already have.
Consider what kinds of products you could create as upsells that align with your existing product line.
And believe me, thereâs always room for an upsell. Even if you think your high-quality course offers everything a person could possibly ask for, chances are youâve overlooked an area that you could fulfill with an upgrade offer.
In fact, some developers leave a segment out of their main products or training programs intentionally because they know it would serve as a killer upgrade.
Now, you donât want your upgrade to be forced onto buyers, nor do you want it to cover a key area or step needed to accomplish their goal.
If someone purchases a product from you, it should do its job at fulfilling all promises made on the sales page, and should also serve as a stand-alone product. The upsell only works to expand someoneâs knowledge, provide someone with alternative methods, steps, or extends the training they are interested in.
Thinking back to McDonaldâs and how theyâve integrated upsells into their sales process, without upgrading the fries or drinks to a larger size, the meal you ordered is fulfilling and complete. Upgrading only gives you more of the same thing, right?
Thatâs the key to a killer upsell thatâll convert.
Now letâs look at the opposite approach: a downsell.
A downsell attracts a customer who is attempting to back out of making a purchase. Theyâre obviously interested in your product or service, but perhaps itâs too expensive for them at this time.
Thatâs when a downsell should kick in and do its job at saving the sale and moving the prospect further into your funnel, even if theyâre not paying full price for your offer.
Your downsell should typically shrink the size of the original offer. For example, if you were selling 10 social media graphics, your downsell might offer only 5 graphics at a fraction of the price.
Or, if youâre in the business of selling software, your downsell might provide them with a limited license that removes some of the power packed into the full-price option.
Make sense?
Both upsells and downsells will help you to maximize your email marketing income. By directing people to one main offer but giving them multiple options depending on their actions throughout your funnel, youâll be able to close more sales and make more money.
Transforming a Simple Page Into A Cash Funnel: While there are many different ways to monetize your email list, one of the most overlooked areas yet one of the most visited is thank you page of your opt-in form.
When people opt in for your offer, theyâre interested in your brand and your products, right? So, turn these interested subscribers into customers right away by including an offer on the thank you page after theyâve already subscribed!
To increase conversion rates, make sure you are using a responsive theme.
You should also add snippets of feedback from past customers, if you have it available. Including reviews from satisfied buyers will immediately increase conversion rates as it provides social proof and helps to reassure potential customers who are just learning about your brand for the first time.
Your thank you page is the very first thing your new subscribers see after joining your email list. This is their initial greeting and so itâs likely theyâve never even read an email from you yet!
That makes it a prime opportunity to introduce those leads to your products or services, or at the very least move them deeper into your marketing funnel.
I know this goes against the grain of what some other email marketers teach. You know, those guys who tell you to spend months cultivating a relationship with your subscribers and building trust, loyalty, and all that jazz.
But the truth is, while you wonât convince every subscriber to purchase from you right away, what do you have to lose?
Iâd rather strike while the ironâs hot than simply direct them into my mailing list while waiting weeks to even give them the opportunity to purchase a product that will help them.
Itâs been said that at no other time will your subscribers be more engaged than they are immediately after subscribing to your newsletter.
After all, youâve done your job at persuading them to give you their name and email address. Theyâve let you into their life, theyâve given up valuable real estate in their inbox so that they can hear more from you.
So, give it a shot. Set up a simple thank you page that gives them the opportunity to purchase your best-selling products. Or, if you have yet to create a product of your own, introduce them to an offer you are signed up to promote.
If youâre nervous about promoting or selling so soon after theyâve signed up to your list, consider creating a trip wire offer.
A trip wire offer is typically a lower-priced offer (somewhere between $5-25) that is designed to move someone deeper into a sales funnel without requiring a huge commitment from them. Trip wire offers are a great way to speed up the subscriber-to-buyer transition.
And if you want to skyrocket conversion rates, consider creating a bonus product that extends the value of the products youâre promoting. Give your leads more bang for their buck and youâll build a loyal following in no time.
Important Reminder: Iâve mentioned earlier that successful email marketing is all about the relationships you build with your subscribers.
Your subscribers need to trust you and the offers you promote. They need to know they can rely on you as a quality and responsible source of information and recommendations.
This means you need to be extremely careful with the products and services you promote throughout your email campaigns.
Monetize an Email List Using High Powered Incentives: While itâs true that you can start monetizing your list even if you have fewer than 100 subscribers, obviously the more targeted your list building efforts are, the easier it will be to convert those people into loyal buyers.
The size of your list isnât the most important component in successful email marketing. The connection you have with those subscribers is everything.
That means that youâll want to open a channel of communication immediately. As soon as someone subscribes to your list, you should introduce your brand and give them with a reason to stay subscribed to your emails.
You do this by creating a content marketing strategy that warms up your list and demonstrates to subscribers that youâre willing to provide them with the information they need.
Making money from your list is all about relationship marketing.
You can increase engagement several different ways, and weâll get to that in a later chapter. For now, letâs focus on the best practices for creating a squeeze page that converts.
If youâve ever read a guide or course on email marketing before, chances are you already know the importance of a well-constructed landing page.
These pages serve as the entry into what will be your sales funnel. They greet your visitors, introduce your brand and offer them an incentive to subscribe to your list.
Incentives are incredibly important because they act as a sort of bribe that entices visitors into giving up their name and email address.
With so many people being bombarded by email-based offers and advertisements each day, itâll take more than asking them to join to persuade them to become part of your inner circle.
Thankfully, there are a few easy ways to build a high-converting landing page that is guaranteed to get results.
First up, design.
You want your squeeze page to be attractive, but more importantly to resonate with your target market.
This means youâll want to spend some time coming up with a powerful, attention-grabbing headline that instantly tells your visitor whatâs in it for them.
To do this, youâll need to think from your average visitorâs perspective. What kind of incentive offer would likely convince them to subscribe to your list?
Most people in your market have probably already seen the same offers being featured on squeeze pages.
Incentive offers such as reports, eBooks or email-based courses are often used to motivate visitors into joining a list, but if you want to get their attention youâll have to do something different â something to stand out.
Here are a few ideas that are proven to work:
Offer a checklist of the steps needed to accomplish a goal.
This checklist would be available in downloadable PDF format and would be delivered immediately after someone joins your list.
Tip: You can also direct traffic to your blog and give visitors the option of saving your content to their desktop so they can read it later. This is a great strategy for increasing visibility, improving engagement, and maximizing the value of your incentive offers.
One easy way to do this is with the Post Gopher plugin. This works perfectly with WordPress to convert posts and pages into downloadable PDFâs. Thereâs no easier way to turn your blog content into super targeted, high-converting lead magnets.
Provide subscribers with exclusive access to a private membership site.
By making access available only to subscribers, and automating the signup process, youâll be able to quickly build a highly-targeted mailing list in no time at all.
Membership sites are great ways of building your audience and connecting with your tribe because people often place a higher value on content thatâs protected.
Give them a step-by-step action plan relating to your market.
Youâll want to make sure that your action plan clearly outlines the steps needed to complete a task or accomplish a goal.
Another thing to keep in mind is that you want to cater to the majority of your market, rather than a smaller segment, so you can maximize subscription rates.
This means youâll want to consider creating a few different action plans and then allow visitors to choose which one they wish to download after they subscribe to your list.
Offer them private access to training videos.
You could easily create a YouTube channel for your niche and keep all your videos unlisted. Then, create a private page that features your videos and make it accessible only by those who subscribe to your list.
This is a great way of giving something new and exclusive to your market while also encouraging people to subscribe to your new channel that you can further monetize.
The idea is to offer something new and exclusive in exchange for their name and email address. Stand out from the crowd by taking the usual offer and placing it behind a protected directory.
The idea is that the more exclusive your offer is, the more value your visitors will place on it making it drop-dead easy to persuade them to subscribe.
What other ideas are you able to come up with? What would your target audience likely be most interested in? How can you take existing content and turn it into a powerful lead magnet?
If youâre struggling for ideas, look at the ready-made lead magnets available at here
These are done-for-you squeeze pages but they offer far more than professional templates, responsive landing pages and gorgeous graphics.
The lead magnets available here all come with a high-quality content package that includes a report written by professional writers as well as a 7-day autoresponder series that you can instantly plug into your email marketing campaigns in order to open the channel of communication and build a relationship with your subscriber base. Theyâll save you a lot of time and money and make it easy for you to start growing a profitable list.
If you want to build your own landing page without having to learn code or mess around with design (not to mention, make sure that your page is responsive so it looks great on mobile devices), youâll want to look at InDigitalWorks WP Landing Page.
WP Landing Page makes it easy to create beautiful, high-converting landing pages in just minutes without touching a single line of code.
It makes building high-converting landing pages a breeze while eliminating the usual learning curve. That way you can focus on building your lists and maximizing your income and leave the landing page design to the pros.
Turning your email list into a passive income money maker isnât as difficult, or time consuming as you may think.
Every day, thousands of online marketers are transforming their mailing lists into powerful cash funnels, and quite often, they donât even have their own product line!
While many guides will tell you that itâs important to build your list up before you begin to monetize it, this special report will make it easy for you to start making money with your subscriber base even if youâre just starting out.
I know, youâve likely heard that phrase more times than you care to count, but thereâs good reason for it. Itâs simply true.
Email marketing isnât just a rock-solid, evergreen method in which to build an online business, but itâs also one of the easiest ways to maximize your income, even if youâre just starting an online business with little experience, history or outreach.
Email marketing offers many other advantages as well, including:
Youâll be able to quickly position yourself as an authority in your market, even before you ever launch your own product line.
Building valuable connections and relationships within your market will help you learn more about your audience and what they are most interested in. This information is incredibly valuable, especially when it comes to knowing how to best monetize your list with affiliate offers, or your own line of products or services.
With an email list, youâll be able to generate passive income easily by powering up your email campaigns with high-quality content that your audience will love, combined with attention-grabbing offers that convert.
Youâll be able to set your income on complete autopilot by creating a marketing strategy that automatically sends out fresh content and relevant offers to your subscribers every month.
Email marketing can help you build a tribe of your own, dip your toes into the waters of affiliate marketing, test out different platforms, and generate valuable feedback that will help you create a bestselling product of your own.
There are very few opportunities that can match the profit potential and incredible benefits of email marketing!
Generate Tons Of Traffic: You might think traffic is the hardest part, but itâs actually a lot simpler than you think to get traffic! Weâre going to take a look at a few of the best strategies for getting traffic, both free and paid.
Free Traffic
As far as free traffic goes, thereâs only one method thatâs quick enough to generate traffic starting today, doesnât have a hefty learning curve, and provides quality traffic that can convert: social media.
Keep in mind that certain markets are more inclined to use certain social networks than others, so itâs important to locate your market and be certain youâre focusing most of your time and energy on those locations. While you can still use other social networks, most of your effort should be focused on those sites that have a higher concentration of your target demographic.
Weâre going to look at a few of the most popular social networks, and how you can locate your target demographic on each one in order to find out which one(s) you should concentrate on.
Facebook
Locating your target demographic on Facebook is relatively simple. Begin by searching for a topic related to your niche and find pages and groups that fit your niche.
For example, if you are offering a dog walking service, youâd want to search for things like groups for pet owners in your city or state. Find out how many people are in those groups, and how many groups there are. This will give you a rough idea of how many people you can reach on Facebook.
Join these groups and participate in them, making sure you follow their rules. If they donât allow promotions, youâll need to contact the group administrators and ask for permission to advertise your service. Otherwise, you should be able to pipe in if people happen to ask about dog walking services.
You can also start your own group, which is your best option. This will give you a source of traffic you can turn into leads anytime.
You should also start a Facebook page for your business, and you can even include a link to your squeeze page on your Facebook page.
Pinterest
Pinterest is like an online corkboard. You can have multiple âboardsâ, and then pin images with links, sort of like bookmarking a page.
You can find out how popular your niche is on Pinterest by performing a search, and then clicking âBoardsâ to find out how many people have boards related to your niche AND how many followers those boards have.
You can also search pins for the niche and see how many repins each one has. This will let you know how interested people are.
Pinterest has a huge amount of traffic, and itâs relatively easy to access just by following accounts that have some connection to your niche and pinning content related to your niche and using keywords in your board names and descriptions.
Youâll need to have some interesting content to pin, so itâs a good idea to have a blog or website that you use to post content related to your field. For example, you could have a dog care blog for your dog walking service and post useful information for pet owners.
One important thing to note is that Pinterest is heavily imaged-based, so youâll need good images to pin that relate to your article.
For example, if youâve posted an article called â5 Tips for Housebreaking Your Puppyâ, youâd want to include a photo of a dog being trained, or something related to housebreaking a puppy, and have the title of your article on the image.
If you take a look at Pinterest, youâll see that most images are taller than they are wide. Thatâs because they take up the most screen real estate since images are constrained by width, but have much more space to expand lengthwise. Thus, try to make sure your images follow the same format.
Instagram
Instagram is a great platform for visual content, and you can get a lot of traffic from it, especially if your business is related to fashion, beauty, art, lifestyle, food and cooking, crafts, or other topics that are popular.
You can get a good indication of whatâs popular on Instagram by opening the app and clicking the search icon, searching for a term related to your niche, and then clicking âTagsâ. This will show you how many posts are currently on the site using that phrase, as well as lots of related phrases.
For example, when I search for âdogsâ, I see millions of posts with such hashtags as #dogsofinstagram, #dogs, #dogstagram, and #dogsitting.
You can also click the âPeopleâ tab and click some of the top profiles to see how many followers they have. This is another good indicator of interest in your topic.
There are three important steps to getting traffic from Instagram:
1. Fill out your profile and include a link to your website or squeeze page there. Make sure to choose an interesting photo of either yourself or something related to your niche for your profile picture. And include that link because you canât include links in the descriptions of your individual posts! (Just tell people to check your profile for a link.)
2. Post often. Instagram posts scroll by and are gone quickly if someone is following a lot of profiles, so the best way to get seen is to post as often as possible. Donât spam! Just a few posts a day is fine, but spread them out every few hours. And donât forget to add at least 5 relevant hashtags to every post!
3. Follow people who are related to your niche. Many will follow you back, and others will find and follow you from those peopleâs profiles. Itâs a good idea to follow at least 20 new accounts each day, which you can find easily through the search function and referrals from other people. Stick mostly to following accounts related to your niche, because you want qualified leads, not just a high follower count!
Other Social Networks
There are other social networks that can be effective, too, depending on your market. I suggest giving each of these a try to see how they do for your particular market, but you might want to concentrate your efforts on the other sites weâve talked about earlier in this chapter.
Paid Traffic
I donât recommend using paid ads until youâve thrown a good amount of free traffic at your squeeze page for a while and tested conversion rates. If you arenât getting many leads, you may want to make some tweaks to your squeeze page and/or lead magnet to increase those conversions.
Once youâre happy with how your page is converting, you can start sending some paid traffic to it.
Letâs look at some of the most effective paid ad platforms. These are generally the most profitable, but they may not work for all niches equally, so be sure to track your conversions carefully, tweak ads as needed, and kill any ads that arenât performing.
Facebook Ads
Facebook is generally considered one of the best advertising platforms, because ads are typically affordable and convert well. This is mainly because of how well they are able to target ads to the appropriate parties.
Remember when we talked about how important it is to get qualified leads? Facebook is brilliant for that, because they have incredibly advanced targeting options. You can target people based on age, gender, location, marital status⊠just about anything you can think of⊠PLUS, you can target by interests, shopping habits, and so much more.
Sticking with our example of using a local dog walking business, you can target people in your city, or surrounding cities, AND who are dog owners. You can seriously get THAT specific!
When you create your ad, pay attention to the type of ad youâre creating. The regular newsfeed and mobile newsfeed formats are considered the most profitable.
Keep in mind that the price you pay for your ads on Facebook is heavily based on your CTR (click-thru rate), so itâs important to design the most effective ad possible. If you notice an ad has a low CTR, pause the ad and make changes. Keep tweaking until you find the right combination to bring in qualified leads at a low cost.
Bing Ads
Bingâs ad platform isnât nearly as competitive as many others, because they have much less traffic than Google, Facebook, and some other platforms. However, you can still get a lot of traffic at a very low price, because the lower competition means you can actually get more traffic than you could at the more competitive sites because in many instances you could be the only advertiser in a genre.
Bing is a PPC platform just like Google AdWords, so if youâre already familiar with AdWords, you shouldnât have too much trouble.
Other Ad Platforms
There are platforms you can explore as well, such as YouTube, Pinterest, Twitter, Instagram, Google AdWords, and many others. But these can be a little trickier to master than the other three platforms we discussed, as they are either more expensive, more competitive, or harder to master.
For this reason, I suggest exploring other platforms once youâve mastered the other three we discussed and are getting consistent results.
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