Topic: Content Marketing

Content Marketing

Best Ways to Drive Traffic to your Website 0

Posted by on in Content Marketing

Ways to Drive Traffic to your Website You Need More Website Traffic, Right! here are 10 Ways to Drive Traffic to your Website

  • In the movie Field of Dreams, an ethereal voice tells Kevin Costner that if he builds a baseball field, people will come to it. Unfortunately, the same is not true of your website. Just because you build it doesn’t mean people will come. Having a website doesn’t guarantee that people will visit it.
  • It’s crucial to create a proven strategy to get more web traffic, with tested methods for generating a steady stream of website visitors. You need tactics and hacks for getting people to visit your site and engage with your content.
  • The more people come to your site, the more people become aware of the great content you create. The more people become aware of your great content, the more you become known as an industry expert and thought leader. And the more you’re known as an industry expert, the more people will come to you for help.
  • Of course, all this raises the question: how do you get more website traffic? Luckily, here you’ll discover 10 proven strategies for getting hundreds, if not thousands, of website visitors.
  • It’s important to avoid jumping from strategy to strategy without giving much time to each one. Each of these strategies requires significant time and effort to execute properly. Work is required if you want to see results.
  • Have a long-haul mentality when thinking about getting traffic to your website. As you stack one strategy on top of another, you’ll begin to see compounding results.

#1: Create Amazing, Share-Worthy Content

  • If you want people to come to your website, you need to give them a reason to come. You need to create awesome content that attracts people and that they feel compelled to share with others. If you simply post short, uninspired articles, you’re not giving people much reason to come to your site or share your content.
  • For your best results, consider how you’re going to stand out from the crowd. How can you create content in a way that differentiates you from everyone else?
  • The best way to stand out from the crowd is to create highly valuable, in-depth content. Content that answers people’s questions and speaks to their pain points. Content that addresses a subject on a much deeper level than anything else out there.
  • When creating content, ask yourself these questions:
  • Would I want to read this content?
  • Does this add value to my readers?
  • Is this share-worthy?
  • Is this different from all the other content that’s being produced?
  • Does this content answer the reader’s questions?
  • Does it speak the reader’s pain points?
  • If you create great content, the rest of your promotional tactics become that much easier. Your content will practically promote itself when people see how valuable it is. People want to share content that is valuable and if you create valuable content, others will promote it for you.

#2: Share Your Content On Social Media

  • Share your content multiple times across all your social media profiles. Why should you share your content multiple times? Because not every one of your followers will see every one of your posts. Sharing multiple times maximizes the chances of your followers seeing your social media posts.
  • When you share your content on social media, think about what format works best for each platform. For example, Pinterest is very image heavy. When you share a blog post to Pinterest, consider creating a specific accompanying image that fits the Pinterest platform.
  • Also, consider sharing different types of formats on social media. For example, Facebook likes to keep people on their site as long as possible and video content helps them do that (since people will give more of their attention to videos). Facebook tends to push video content higher up in the social media feeds, giving it more exposure. This means you should consider using video to promote the content you create on your website.
  • When using social media, don’t be afraid to experiment with different content formats to see what works best on different platforms. Try sharing links, images, videos, polls, and more to see what drives the most people to your website.
  • You can breathe new life into old pieces of content by re-sharing them on social media a while after they’re first published. Sharing content more than once will generate more clicks, visits, and shares.

#3: Build Your Email List

web traffic
  • Having an email list is like having your own traffic source. Each time you publish something new on your website, send a link out to your email list and watch the visitors come flooding in.
  • Probably the most effective way to build your email list is by giving away something in exchange for people’s email address. The giveaway, called a “lead magnet,” is a piece of valuable content that readers can download once they hand over their email address.
  • For example, you may give away:
  • Whitepapers
  • Ebooks
  • Case studies
  • Videos
  • Free email courses
  • Templates
  • Webinars
  • Premium content
  • Another effective way to build your email list is by implementing opt-in forms in various places across your website. For example, whenever someone first visits your site, you could have a box pop up inviting them to sign up for your email list.
  • When inviting people to sign up for your email list, give them a compelling reason to sign up. In other words, don’t simply say, “Sign up for my list!” Instead, tell people what they’ll get in exchange for signing up for your list.

#4: Guest Posting

Ways to Drive Traffic to your Website
  • If you’re like most people, you probably won’t have much of an audience when you first get started creating content on your website. That’s okay and should be expected! After all, it takes time to build an audience.
  • Guest posting on someone else’s website allows you to tap into another person’s audience. Guest posting allows you to get your outstanding work in front of an audience that’s much larger than your own, which increases your exposure and allows you to drive traffic back to your own website.
  • The most common way to secure guest posting gigs is to research blogs that are in your niche and then contact them, asking them if they accept guest posts. One thing to keep in mind when reaching out to these blogs is that they probably get these kinds of requests quite regularly.
  • If you want to stand out and have the opportunity to post on someone else’s blog, you’ll need to be unique in your pitch. In other words, you’ll need to be able to offer unique value to the other person’s audience.
  • So, what can you uniquely offer in your pitch that will set you apart?
  • Years of expertise?
  • A different/fresh perspective?
  • Research on a particular subject?
  • An insider’s opinion?
  • In your pitch to the blog, talk about what you have to offer and even suggest a few topics that you might be able to write about. Ensure that you focus on how you’ll benefit their
  • If a post is published, link to it across your various social media networks. That way you benefit the owner of the website on which the guest post appears as well as yourself.

#5: Participate In Online Forums

This is one of the most powerful Ways to Drive Traffic to your Website

  • Online forums like Quora and Reddit, as well as Facebook and LinkedIn groups, can be great sources of traffic for your website. There are forums and groups out there for almost every subject imaginable, and you can be sure that people are looking for the kind of information that you can provide.
  • Forums and social media groups tend to be different than standard social media sites. You can’t simply share links to them and expect people to go to your website. In fact, if all you do is share links in online forums and social media groups, there’s a good chance that you’ll get the boot.
  • First and foremost, members of these sites want you to add value directly to the group, not just through your website. In other words, they want you to participate in the conversation that is happening in the group itself, not simply spam the group with links.
  • So, answer people’s questions, contribute your own thoughts, and ask questions in these groups. Before you share any links to your own site, participate in numerous conversations.

#6: Reference Others

  • If you can get an influencer in your industry — someone with a large audience — to share your content with their audience, it can be a huge boost for your website. But this is easier said than done, right? After all, how do you convince someone else that your content is worth sharing?
  • One of the most effective strategies for getting others to share your content is to quote or reference them. For example, let’s say you’re writing a lengthy guide to email marketing. You could email a number of email marketing specialists and ask them for a quote for the piece. Once you’ve written the guide, tell all the people you’ve quoted in the article. There’s a good chance that they’ll share your piece with their audience.
  • A simpler way to get quotes from influencers is to take something they’ve already written and quote them. Then, you can reach out to them via email or social media and let them know that you’ve quoted them. Again, there’s a decent chance they’ll share it with their audience.
  • A secondary benefit of quoting influencers and authority figures in your pieces is that it adds expertise to your content. Rather than just being your own opinion, your content also includes the thoughts and insights of industry experts, thus giving more weight to your content.

#7: Collaborate With Other Content Creators

  • Always be on the lookout for ways to collaborate with other website owners and content creators. By collaborating, you get to benefit from their audience, and you can share your audience with them.
  • A simple example of collaborating with another website is to do a guest post swap. You post on their website and they post on yours. But it doesn’t have to stop there. You could appear on someone else’s podcast and then you could promote that podcast on your website.
  • The key to collaboration is being able to bring value to the other person. If you can bring value, even if that’s just sharing your audience with them, there’s a much greater chance that they’ll want to collaborate with you. When you reach out to someone regarding a collaboration, make it crystal clear how you will add value to them.

How to make Commissions with cheap affiliate offers

#8: Advertise

  • Advertising on Facebook, Google, or other social media platforms (like LinkedIn) is one of the most effective ways to get traffic directly to your website. Yes, it does cost money (unlike the other strategies listed so far). But if you’re willing to spend the money, you can get an avalanche of traffic to your site.
  • Facebook and Google are huge. Billions of people use both websites each month. It’s an enormous audience, and if you’re willing to put some money into advertising, Google and Facebook will share their audience with you.
  • There is one distinct advantage to paid advertising above other forms of promotion: paid advertising allows you to put your content in front of a very specific audience. For example, let’s say that you’ve created a guide to preparing for retirement. The ideal audience for this guide is people over the age of 45 who make more than $70,000 per year and who are married. With Facebook, you can target this precise audience.
  • Instead of sharing your content across your social media feeds and hoping that the right people see it, you can ENSURE that the right audience views your content. You can get your content in front of the people most likely to be interested in it and your business.

#9: Comment On Blogs

  • In addition to your own website, there are thousands of other industry-related sites out there that are publishing great content on a regular basis. Choose a number of these blogs to regularly comment on.
  • By commenting on these blogs consistently, you’ll begin to establish yourself as a presence in your industry.
  • When commenting on blogs, have the same mindset as when you comment in online forums. Your goal is not simply to share a link back to your website, but to participate in their conversations. With each comment, you’ll want to add value to the conversation.
  • It’s important to note that the blogs you comment on should all be related in some way to your industry. A comment on a New York Times story may get a lot of eyeballs, but most of the people who see it won’t be interested in what you have to offer on your website.
  • It’s true that this strategy builds traction slowly. But the more you comment on other blogs, the more people will begin to recognize your name. And if you’re adding large amounts of value to the conversation, more and more people will begin to respect you as an expert in your industry.
  • #10: Create Various Forms Of Content
  • People learn in a variety of ways. Some people are visual learners and learn best from videos. Others learn best by reading, and still others prefer audio content. If you want to connect with the greatest number of people possible, create content in a variety of formats.
  • One of the best ways to create a variety of formats of content is to use the “pillar strategy.” The pillar strategy involves first creating a lengthy, in-depth piece of “pillar” content. This pillar content could be a video, blog post, podcast, or something else.
  • Your pillar content will be the longest type of content you create and will talk about a subject from a variety of angles and viewpoints. From there, you take the pillar content and slice it up into smaller pieces of relevant content that all stand on their own.
  • For example, let’s say you created a lengthy pillar blog post. You could then:
  • Take one point from that blog post and turn it into a short video
  • Take another point from the blog post and turn it into a short podcast
  • Take a third point from the blog post and turn it into a series of social media posts
  • Each piece of content should point back to your website in some way. So, for example, at the end of your video, you could direct people to your website for more valuable content.

Ways to Drive Traffic to your Website

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How To Write A Compelling Sales Page That Converts 2

Posted by on in Content Marketing

How To Write A Compelling Sales Page: A Great Sales Page Makes It Rain – A great sales page is an absolutely essential part of any sales funnel. After all, a sales page is where you actually make a sale. It’s where you convince someone to purchase your products or services. The sales page is what ultimately leads a person to open up their wallet, take out their credit card, and buy from you.

If you have a mediocre sales page, you simply won’t make many sales. Nobody will want to purchase from you. Your conversion rate will be extremely low and your overall sales funnel will be highly ineffective.

A great sales page, on the other hand, causes your sales to skyrocket, dramatically increases your conversion rate, and turns leads into paying customers.

Simply put, your sales page can make or break you. Your revenue increases or falls based on the quality of your sales page.

Of course, all this raises a critical question: how do you create a great sales page?

If you’re new to writing sales pages, it can seem kind of overwhelming. How do you communicate everything you need to in order to make the sale? How do you convince people to purchase from you? How do you overcome reluctance and demonstrate just how awesome your product or service really is?

Good news:

You can learn to create a great sales page.

In some ways, a sales page is formulaic. Every good sales page contains the same core elements. Sort of like a math equation. Once you learn what these core elements are and how they work, you can put them together to create a highly effective sales page.

In this ebook, you’ll discover the secrets of creating a great sales page. We’re going to reveal time-tested formulas and strategies that are guaranteed to increase sales and conversions.

As we go through each element of the sales page, you’ll see how they work together. How they fit together like pieces of a puzzle. How each element builds upon and adds to the previous elements.

By the end, you’ll be in a prime position to create your own killer sales page that converts like crazy.

Ready?

Let’s get started.

Step #1: Understand Your Audience

Before you begin writing any elements of your sales page, it’s absolutely critical that you understand your audience. The simple truth is that if you don’t know who you’re talking to, you won’t be able to persuade them very effectively. You need to be able to talk directly to your audience in language that resonates with them.

One key to a great sales page is thoroughly knowing your audience.

Until you’ve taken the time to do a deep dive into your audience to understand what makes them tick, you can’t get to work on your sales page. You need to be able to put yourself in your ideal customer’s shoes. To be able to see things from their point of view. To know what they really want. 

Once you know your audience, you can craft your sales page so that it connects on a deep, personal level with them.

What do you need to know about your audience?

Here are some simple questions to help you define your audience:

  • What age are your primary customers?
  • Are they primarily male, female, or a mix?
  • What are their biggest pain points and challenges?
  • What motivates them?
  • What do they aspire to?
  • What are their goals, hopes, and dreams?
  • What do they fear?
  • What have they tried in the past that hasn’t worked?
  • What objections do they have to purchasing from you?
  • What makes them happy?
  • Who are their biggest influences?
  • What websites do they frequent?
  • Who do they follow on social media?

Take the time to work carefully through all these questions. The end result will be a buyer persona. A buyer persona is a representation of your ideal customer. It’s who you’re trying to sell to. Ideally, your sales page should be written so that it speaks in ways that are familiar to your buyer persona.

It’s okay if you end up with multiple customer personas. Your product or service might appeal to several different types of people.

The key is that you know exactly who you’re selling to. Whether you have one persona or several, it’s absolutely essential that you understand who will be reading your sales page and what makes them want to buy.

Step #2: Craft Your Headline

It’s hard to overstate the importance of a sales page headline. The headline is what catches people’s attention and draws them into the rest of your sales page. It’s what convinces people to keep reading.

A boring headline will result in people quickly leaving your sales page, uninterested by what you have to offer. A good headline will immediately intrigue your readers, catch their interest, and make them want to read more.

Famous advertising copywriter, David Ogilvy, said:

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

In other words, your headline is critically important. It can make or break your sales page. Given the importance of your headline, you should take as long as necessary to craft a compelling, interesting, intriguing headline.

In order to create a compelling headline, you must know your Unique Selling Proposition (USP).

Your USP is what you uniquely have to offer your customers. It’s your secret sauce. The thing that you’re best at. It’s how you help your customers succeed. Your USP sets you apart from your competitors and helps potential customers immediately understand what you have to offer them.

Here’s a simple formula for determining your USP:

I help [PERSON] to [SPECIFIC RESULTS] by [YOUR SOLUTION]

For example, let’s say you’re a success coach who focuses on helping business owners grow their businesses through online marketing. Your USP could be, I help small business owners double their leads by using digital marketing.

Or maybe you’re a fitness coach. Your USP could be something like, I help middle-aged women achieve their weight loss goals with a unique combination of exercise and mindset shifts.

Your sales page headline will flow out of your USP and be tailored specifically to the product or service you’re selling.

Your headline should:

  • Identify the specific problem your product or service solves
  • State the big benefit
  • Trigger emotion in the reader
  • Intrigue the reader
  • Convince the reader to check out the rest of the sales page

Here are some specific formulas you can use to craft irresistible headlines:

  • How To [Achieve Results] Without [Common Pain Point] – Example: How To Lose 15 Pounds Without Going On Crazy Fad Diets

  • The Quickest Way To [Achieve Results] – Example: The Quickest Way To Teach Your Child How To Read

  • [Achieve Results] In [Timeframe] – Example: Learn To Speak Fluent Spanish In Just Four Weeks!

  • Revealed: The Secret To [Achieve Results] – Example: Revealed: The Secret To Making Big Passive Income Through Your Blog

  • Get Rid of [Problem] Once and For All – Example: Get Rid Of Your Bad Eating Habits Once and For All!

  • [Achieve Results] And [Desirable Circumstance] – Example: Fine-Tune These Leadership Skills and Be the Boss

  • [Do Something] Like [World-Class Example] – Example: Work Out Like An Olympian

  • Have A [Results] You Can Be Proud Of – Example: Have A Body You Can Be Proud Of

You can mix and match different elements of these headline formulas to create the perfect headline for your sales page.

Just be sure that your headline is specific, interesting, and speaks to the problem. Remember, your headline is what will convince people to read the rest of the sales page. Spend the necessary time crafting a headline worthy of the product or service that you’re selling.

Step #3: Address Core Problems and Frustrations

Now it’s time to start writing the actual copy of your sales page. The first thing to do is to highlight the pain points that your potential customers are already feeling. Your goal is to make them feel their pain points more acutely. To speak to the frustrations and challenges they’re experiencing.

You want them to know that you understand where they’re coming from. That you can relate to their struggles.

Be as specific as possible when highlighting the pain points. Use language that they use to describe the problems. You’re trying to get the reader to think about how difficult and frustrating things currently are for them. You want them to ponder how things might be different in their lives.

Think of it like you’re creating a “Before/After” scenario. In the “Before” scenario, you’re painting a picture of what their life is currently like.

For example, you might say things like:

  • Sick of spending money on Facebook ads and not getting any return?
  • Building an online business is really difficult.
  • Are you struggling to get consistent leads for your business?
  • Few things are more difficult than losing belly fat.
  • Saving for retirement shouldn’t be this hard.
  • Networking can be exhausting if you’re an introvert.

When writing this section, go into as much detail as possible. Use vivid language and try to paint a picture. You want the reader to actively feel their pain points as you describe them. You want them to feel like you’re talking directly to them.

Don’t skimp on this section. Make it as long as needed to adequately convey the pain points and frustrations that your potential customers are feeling.

Step #4: Introduce Your Solution

Once you’ve sufficiently agitated the pain points, it’s time to introduce the solution you offer. This is when you tell potential customers about the product or service you offer. You’ve spent a lot of time talking about their specific pain points and struggles. Now you offer your product or service as the perfect remedy to their problems.

When talking about your solution, start by talking about the benefits. Talk about how your product or service will absolutely change the lives of your potential customers. How it will solve their most painful problems and alleviate their deepest frustrations. Paint a picture of the good life that people will experience if they use your product or service.

The truth is that people are primarily interested in the outcome rather than your exact product or service. They care the most about how their life will change, not the exact methods you will use to change it.

Yes, you’ll talk about those things, but not right away. You start by talking about the benefits of your product or service, not the features.

For example:

  • Finally, you can know exactly how much ROI you’ll get from Facebook ads.
  • You can stop obsessively counting calories and start eating what you enjoy.
  • Stop struggling to attract new customers and start bringing them in automatically.
  • Easily scale your business to six-figures without killing yourself.
  • Land your dream job at your dream company.
  • You can stop being unproductive and start crushing your goals.

Your primary goal is to show potential customers just how fantastic their life will be if they adopt your solution. You want them to be convinced that your product or service is exactly what they need to solve their problems.

Once you’ve spent a significant amount of time talking about the benefits of your solution, then you can go into specific details about the features.

For example, maybe you offer done-for-you content creation. Or maybe part of your solution is three consulting calls. Or maybe you provide customers with detailed analysis of their financial situation.

Spell out in detail exactly how your solution works. You want potential customers to understand exactly what they’re getting when they decide to work with you.

If you’re selling a product, include plenty of photos (and possibly videos) of it. If it’s a digital product, include screenshots. If you offer bonuses, like access to an exclusive online group, be crystal clear about those as well.

When talking about the features of your product or service, your goal is to help the reader become an informed buyer. Remember, they can’t physically touch or see the product or service on your sales page. The more information you can include about it, the more potential buyers will trust you.

Step #5: Make Your Offer

By this point, you’ve highlighted the pain points and talked about the benefits and features of your solution. Now it’s time to actually make your offer. It’s time to directly invite the reader to purchase from you or secure your services.

This will come in the form of a direct call-to-action.

The potential customer understands what you have to offer and why it’s the perfect solution to their problems. Now you need to call them to take action on what they know.

Many times, it’s good to put the CTA in the first person. This emphasizes to the potential customer that they’re the ones taking action. It puts them in an action mindset and galvanizes them.

Some examples of strong calls-to-action include:

  • I’m Ready To Start Crushing Facebook Ads!
  • I’m In!
  • Let’s Do This
  • Give Me Immediate Access
  • I’m Ready To Start Saving
  • Sign Me Up For The Networking Masterclass

Notice that all of these calls-to-action use strong, action-oriented words. You don’t want your CTA to be weak, boring, or uninspired. You want the reader of your sales page to feel like they’re doing something big and important when they click on your CTA.

Don’t beat around the bush with your CTA. Make it direct and to the point. Make it clear that you want the potential customer to actually do something. Remember, you’re selling something. If the potential customer doesn’t take action and purchase, then your sales page fails.

Bottom line: You can’t be afraid of asking people to buy.

Ask boldly and directly.

Step #6: Introduce Yourself

If people are going to purchase from you, they need to know who you are. They need to know why they should trust you. You have to give them a good reason to part with their hard earned money.

That’s why you should create a section in which you introduce yourself. In this section, you’re going to tell potential customers about who you are, why you’re uniquely qualified to solve their problems, and why they should trust you.

In this section, consider including things like:

  • A high-resolution photo of yourself
  • Your experience
  • Successes you’ve had
  • High-profile clients you’ve worked with
  • Degrees or certifications you hold
  • Media appearances

For example, if you’re an entrepreneur who’s built multiple six-figure businesses, talk about that. If you’ve consulted for celebrities or well-known businesses, make that clear as well. If you’ve been featured on Forbes or SUCCESS or MSNBC, spell that out.

Don’t be modest when writing this section. You want to make it clear that you’re an expert in your field and that you have the necessary experience to solve the problems people are facing.

Think of this section as an abbreviated resume. Your goal is to show off your knowledge and experience so that people trust you.

Step #7: Use Testimonials

Testimonials are an incredibly powerful form of social proof. Think about when you shop on Amazon. What’s one of the first things you do? You look at the reviews to see how customers feel about the product. The truth is that we trust the words of others.

On your sales page, use testimonials from satisfied customers. They are especially helpful in overcoming objections and doubts that prospects may have. They feel authentic and prove that you’ve actually helped people. Testimonials back up the claims you make in your sales page and prove that your product or service actually works.

If you don’t have many testimonials, ask existing, happy customers if they’d be willing to provide them for you.

Here are some specific questions you can ask customers to get powerful testimonials:

  • What were you struggling with before you used my product or service?
  • What specific results did you see as a result of using my product or service?
  • Why would you recommend my product or service to others?
  • What specific features of my product or service did you like?

The best testimonials are very specific in the details. For example, a testimonial that says, “This is a great product!” is good. A testimonial that says, “This product improved our conversion rate by 11%!” is much better.

It’s hard to overstate the importance of testimonials. They play a significant role in convincing people to buy and can dramatically improve your conversion rate. Take the necessary time to collect and curate powerful testimonials from your customers. Then use those testimonials on your sales page.

Step #8: Filter Out the Wrong People

Believe it or not, your sales page shouldn’t appeal to everyone. You’re selling a specific product or service that is geared toward a very specific audience. You’re not Apple, trying to sell a product that is designed for the masses. The simple truth is that not everyone should be your customer.

Ideally, your sales page should filter out those who aren’t a good fit for your offer.

Why is this so important? Because if the wrong people sign up for your offer, they become dissatisfied customers. Dissatisfied customers often want refunds, which creates a big headache for you.

Also, you only want to work with those who you can effectively serve. If the wrong people sign up for your offer, you’ll both become frustrated when you discover that you’re not a good fit for each other.

So how do you filter out the wrong people? By telling readers exactly who your offer is right for.

What characterizes your ideal customer? Are you targeting small business owners that make over $100,000 year? Or executives who are struggling to keep up with the demands of their job? Or people who struggle to keep their eating habits under control? Or older couples on the verge of retirement?

On your sales page, make it crystal clear who will be a good fit for your offer. List the things that characterize them.

For example, you could say something like:

Who is this for?

It’s for small business owners who make over $100k in revenue but aren’t able to consistently generate leads. It’s for entrepreneurs who want to use the power of online marketing to scale their business. It’s for those who are desperate to grow their businesses but don’t really know how.

Notice how each element of the above paragraph narrows the ideal audience. The first sentence specifies that the offer is for business owners making over $100k. The second sentence specifies that it’s for those who want to use online marketing. And the third sentence makes it clear that the ideal customer is the business owner who is desperate to grow.

Be very specific when it comes to defining who your offer is for. The more specific you can be, the more you’ll attract your perfect customer and turn away those who aren’t a great fit.

Step #9: Answer Frequently Asked Questions

Your potential customers will undoubtedly have questions as they read your sales page. The more you can directly answer their questions, the more you’ll overcome their objections and the more likely it is that they’ll buy from you.

What sorts of questions will people have regarding your offer?

Here are some common ones you may encounter:

  • Are there any prerequisites?
  • Do you offer a payment plan?
  • How long does it normally take to see results?
  • Is any special equipment needed?
  • How do people receive your product?
  • How long do they have access to your product?
  • What payment types do you accept?

Try to put yourself in the shoes of those reading your sales page. What do you want to know before you purchase a product or service like yours? What would hold you back from buying? What is most important for you to know?

One way to figure out what questions people may have is to ask your existing customers what questions they had before they purchased from you. Have them help you identify the common questions people have regarding your product or service.

It’s really important to be as thorough as possible when creating your FAQ section. Unanswered questions keep people from buying. They are an obstacle to sales. Do your best to anticipate any questions people might have and then provide thorough, satisfactory answers to those questions.

Also, put your contact information on your sales page so that your prospects can follow up with you if they have further questions.

Step #10: Add Urgency

If at all possible, add a sense of urgency to your sales page. You want to create a Fear Of Missing Out (FOMO) in people. You want them to feel like if they don’t take action right away, they’ll miss out on a great opportunity.

Additionally, adding urgency to your sales page forces people to make a decision. They can’t indefinitely put off purchasing. They need to decide whether they’re in or out.

Adding urgency to your sales page can significantly increase the conversion rate.

So how do you add urgency to your page?

There are several ways you can do this:

  1. Offer your product or service for a limited time. For example, let’s say you’re selling an online course. You could open enrollment for your course for a short time, like two weeks.

  2. Only take on a limited number of clients. For example, if you’re a success coach, you could limit yourself to taking on a maximum of ten clients at a time. Once you reach that limit, you refuse to take on any more.

  3. Offer bonuses that expire after a set time. For example, if you’re releasing a book, you could offer free digital downloads to everyone who buys the book in the first two weeks.

  4. Limit the number of products you sell. For example, if you make handmade products, you could limit the number you make.

When adding urgency, it’s really important that you stick to your promises. If you say you’re only taking on 10 new clients, don’t keep taking on new clients after 10. People will stop believing you if they find out that you created artificial urgency.

So, do what you say you’re going to do when it comes to adding urgency to your offer.

Step #11: Reiterate the Benefits and Call-To-Action

The final step in creating a killer sales page is to reiterate the benefits and again call the reader to take action.

When reiterating the benefits, help people imagine how their lives will change for the better if they adopt your product or service. Help them contrast the way things currently are to the way things will be.

Force them to decide whether they want things to remain as they are or whether they’re ready for a positive change.

For example, you could say things like:

  • Are you ready to finally stop struggling to get leads and to start easily scaling your business?
     
  • How would it change your life if you could easily manage all the information coming your way every day?
     
  • It’s time to finally take back control of your life and change your eating habits.
     
  • If you’re ready to finally start building your retirement nest egg, today is the day to take action.

  • It’s time to live the life you deserve. To stop struggling to lose weight and be your best, healthy self.

You want to reinforce just how effective your product or solution really is. You want people to feel like they’ll be missing out if they don’t purchase your product or service.

After you’ve reiterated the benefits, it’s time to make a final call-to-action. You again want to tell the reader to take action. If they’ve read this far in your sales page, it probably means they’re interested in what you have to offer. But they haven’t yet responded to your call-to-action. This is your last chance to get them to buy from you.

Like with your previous call-to-action, be direct and to the point. Don’t beat around the bush. Make it very clear and obvious what you want the reader to do. If you’re using a button for your call-to-action, make the button big and obvious.

The Importance of Subheadings and Scannable Copy

Your sales page should be easy to read – so much so that a person could skim through it and get a good feel for your offer.

No one likes to look at solid blocks of text. They don’t want to have to carefully read every single word in order to understand what you’re offering.

So how do you make your sales page easily readable? By using plenty of subheadings, paragraph breaks, and bullet points.

A good rule of thumb is that each new section in your sales page should have its own subheading. When you address the core problems and frustrations, lead into that section with a subheading. When you make your offer, use a subheading. Use a subheading when you introduce yourself.

When writing your subheadings, follow the same rules as when writing your overall headline:

  • Each subheading should be interesting and keep the reader moving down the page.

  • Each one should draw the reader in and make them want to see what comes next.

  • And subheadings should be clear enough that a person can get a sense of the entire sales page just from reading them.

Within each section, ensure that the copy itself is easy to skim. Use short paragraphs. Every few sentences, start a new paragraph. This allows a person to quickly move down the page and get a good feel for what you’re saying. If they want to closely study individual sections, they can always come back and do that.

After you’ve written a complete draft of your sales page, quickly skim through it yourself. Is it easy on the eyes? Can most of the information be taken in at a brief glance? Are there any areas where you’re forced to slow down in order to understand the content?

Do your best to make the entire sales page smooth and easy to read. The overall result will be happier readers, which in turn leads to higher conversion rates.

Putting It All Together

Now you know all the elements of a successful sales page. You know the “formula.” All that’s left is to put all these things together into one highly compelling sales page.

The killer sales page formula is as follows:

  • Understand your audience
  • Craft your headline
  • Address the core problems and frustrations
  • Introduce your solution
  • Make your offer
  • Introduce yourself
  • Use testimonials
  • Filter out the wrong people
  • Answers FAQs
  • Add urgency
  • Reiterate the benefits and call-to-action
  • Use subheadings and scannable copy

Each of these elements is essential to a great sales page. If you leave any of them out, your conversion rate will probably decrease, leading to lower overall sales numbers. However, when you bring all these elements together, the end result is a highly compelling, extremely interesting, revenue-generating sales page.

Now it’s time for us to give you a call-to-action.

You know how to write a killer sales page that converts like crazy. You know the formula for success. All that’s left is for you to get started.

So get out there and write that sales page!

How Powerful Ecover Graphics Are? 0

Posted by on in Content Marketing

Powerful Ecover Graphics : The main problem with selling anything online is that the prospect can’t actually “touch” the product. Not having a physical image of the product you’re selling may have a DEVASTATING effect on your sales & conversions.

Powerful Ecover Graphics

Even If You’re Selling A Digital Product Online Your prospects WANT To See A Tangible, Graphical Version of It.

That makes your product valuable and legitimate. It also creates a sense of solidity and realness about your offer. And that makes a HUGE difference in building trust and credibility.

For example, if you’re selling an eBook, a 3D professional-looking ecover graphic will create a higher perceived value of your product.

That means you’ll be able to charge HIGHER prices, make money and increase your conversions – all at the SAME TIME!

You’ll also be able to truly IMPRESS your prospects that will compel them to give you their money! Remember, perception is everything!

Still… not every ecover graphic is the same…

Using Hideous, Old-Looking Ecover Graphics Can Actually KILL Your Sales!

Don’t get me wrong. Ecover graphics are absolutely essential nowadays to sell any kind of product online. Yet, if you’re using a design style from 1999 (or even 2010!), you’ll look old and “cheap”. And what’s even worse, you’ll actually REPEL your prospects from buying!

Fortunately, there are many options to get top-notch ecover graphics done!
Don’t Spend a Fortune on Overpriced Graphic Designers!

If you’d like to order a typical ebook ecover graphic, you’d need to be prepared to spend around $50. Sometimes the rate can go astronomically high, to even $100 or $200!

Still, you won’t have any guarantee that the ecover graphic will be truly professional. Many times you’d need additional revisions, plus some back and forth communication to get EXACTLY what you want.

Not even mentioning the graphic designer delays and wasted time that it would cost you.

Fortunately enough I have a MUCH better solution that will eliminate all these frustrations and headaches!

5 FREE Ecover Graphics

Grab 5 Credibility-Boosting Ecover Graphic Templates to Maximize Your Sales & Conversions Through the Orbit!

Would I Need Photoshop To Edit These Ecover Graphic Templates?

Download 5 FREE Ecover Graphics

Most of the ecover graphic templates could be easily edited using a free web-based graphic tool (www.Pixlr.com) or Photopea | Online Photo Editor.

Download 5 FREE Ecover Graphics

How Do I Turn These Ecover Graphics Into 3D Versions?

Download 5 FREE Ecover Graphics

17 Hidden Subjects to Blog About | Hidden Topics to Blog About 0

Posted by on in Content Marketing

Hidden Subjects to Blog About : Well!
Blogging was supposed to be easy, right? Just sit down, crack your knuckles, and bang out a blog post. Write about whatever is on your heart and mind. And do it again and again.

Hidden Subjects to Blog About

“It ’ll be easy,” they said. “You ’ll have no problems,” they said.

Except that it turns out that blogging isn’t easy.

The writing part itself is certainly challenging. Stringing together sentences in a compelling, coherent manner requires thought and effort. But that’s not the only part that’s hard.

One of the hardest parts of blogging is knowing what to blog about.

This is especially the case if you’re trying to use your blog to build your brand and your business. When you’re using your blog as a brand-building tool, you can’t just write about what happened in a particular day. Your blog does not serve as a personal journal.

Rather, you want to write about things that will actually matter and add value to your readers. This is where things get tricky.

Constantly coming up with new topics and angles to blog about that will add value to your readers is no small feat. It requires creativity, insight into your audience, and the ability to create fresh content day after day.

It’s enough to cause even the smartest blogger to burn out.

We’re here to help make your job easier.

In this eBook, we’re going to give you 17 different types of blog posts that you can write. You can think of these as blog post formulas. They provide an easy-to-follow framework for you to use when writing blog posts.

Ready?

Let’s dive in.