How to Promote Your WebSite: Even when you’re practicing all the right SEO techniques, you really don’t want to leave it up to chance that users stumble across your site when searching on Google. It’s important to remember that it can take a while for new websites to reach the top of Google search results even with good SEO, therefore you will need to turn to a range of different digital marketing techniques in order to best promote your site.
Video Marketing
We’ve mentioned video marketing first, because it is easily becoming one of the most popular ways to promote a whole range of different things on- line. The best thing about video marketing is that it can be done on popular platforms such as YouTube and also tied into social media marketing in or- der to attract more people to your affiliate site and encourage them to buy the products which you have advertised. A great way to use video market- ing is through the use of video reviews. If possible, it can be a great idea to purchase the products that you are promoting yourself, and create an in- formative, engaging video review that users will love to watch. Of course, it has to be a positive review! You can then display a link to your website, or the page on your site where the product is listed, to let interested users know where they can purchase it. Although this may not be feasible for some affiliate marketers, it’s definitely worth doing if you can.
Social Media Marketing
With almost everybody in the world signing up to at least one of the main social media networks, it makes absolute sense that your new affiliate site should have a presence on social media. You can do this by either posting links to your website and its pages on your own personal social media pro- file and encouraging your friends and followers to share it with the users who follow them, or even setting up a dedicated page or profile which you will use purely to promote your affiliate site.
Social media is quickly becoming one of the most used ways to find new products and/or services online, and you should never underestimate its power when it comes to website and product promotion. The affiliate pro- gram which you are using may also provide links which are suitable for so- cial media updates, giving you the option to post them on sites such as Facebook, Twitter, Pinterest and Instagram as well as your affiliate site. Us- ing social media massively increases your audience, and gives you access to members of your target audience who may not know about your site. It’s also a great way to engage with the people who are buying products through your site, too – comments sections and direct messages can be used to answer questions or simply engage and get involved with your tar- get market.
Email Marketing
Many affiliate marketers use email marketing as a method of promoting their different products and services. This is because email is one of the most-used mail services in the world today, and a well-thought out, interesting email can be a great way to encourage customers to shop. However, there are a lot of different things which should be taken into consideration when you decide to use email for affiliate marketing. One of the main concerns which you should have is that of spam and junk mail. Every day, anybody with an email address gets at least one spam mail in their inbox, and although this does tend to go to a dedicated inbox, many miss the filter. Because of this, email users tend to dismiss most emails that don’t catch their eye immediately when they look at the subject line, so make sure that your subject line is different from that of every other email marketer out there.
Along with this, the issue of privacy is also one which should be considered when you use email marketing in order to promote your affiliate site. You should only ever send emails to pre-approved email addresses, which have been added to a mailing list with consent.
Content Marketing
Last but certainly not least, content marketing is a hugely powerful way of promoting your affiliate site. Content is king on the internet, and good con- tent both on and off your website can be an ideal way to keep it updated, attract new customers, and promote your affiliate products. Starting a busi- ness blog which is a part of your website is one of the best ways in which you can use content to promote it. A business blog means that you will be able to update your website’s content regularly, leading to better SEO and more interest in your site itself.
But, what do you blog about? Depending on the types of niche which you have chosen for your affiliate marketing venture, there will be plenty of different topics which you should cover. For example, if you are promoting on- line casinos, you will be able to write a huge variety of different blog posts on this topic. This could include ‘how-to’ guides for a range of different casino games, tips and tricks for winning, historical information about online gaming, or even the latest online gaming news. No matter which niche you have chosen, a little bit of research will give you access to endless possibilities when it comes to material to write about on your blog. Promote your blog posts on social media in order to get more views!
